The Electronic Journal of Information Systems Evaluation provides critical perspectives on topics relevant to Information Systems Evaluation, with an emphasis on the organisational and management implications
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Journal Article

Acceptable and Unacceptable Behaviour on Social Networking Sites: A Study of the Behavioural Norms of Youth on Facebook  pp259-268

Val Hooper, Tarika Kalidas

© Nov 2012 Volume 15 Issue 3, ICIME, Editor: Dan Remenyi, pp230 - 287

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Abstract

SNS offer many benefits, especially for the youth who are striving to establish their identity as young adults. The youth are the most active users of SNS but are also the biggest perpetrators of behaviour that would not be tolerated offline. Although differences between these two environments have been identified, the link between the underlying behavioural norms and what is regarded as acceptable and unacceptable behaviour online has not been comprehensively explored – even less so how that behaviour is determined. Given the gap in the knowledge and the prevalence of use by the youth, the objectives of this research were to determine: (1) what behaviour is regarded as acceptable/unacceptable on SNS, (2) how that is determined, and (3) whether there are differences between online behavioural norms and those that apply to offline behaviour. Guided by social cognitive theory, qualitative interviews were conducted with 16 youth aged 18‑20 years who had Facebook accounts. Findings indicate there is greater clarity on what is unacceptable behaviour than what is acceptable. Personal behavioural norms appear to guide determination of unacceptable behaviour whereas the lead of others’ indicates acceptable behaviour. Acceptable behaviour appears to be more audience dependent than unacceptable behaviour, and there sre strong indications of herding behaviour with regard to determination of acceptable norms. The lack of clarity regarding acceptable online behavioural norms is distinctly different from the offline environment. The “protection” that the computer screen provides also contributes to the differences between offline and online behaviour. The distinction between types of friends that exists offline is emphasized online because users usually have one Facebook page that serves all audiences as opposed to encountering different groups separately as is the case offline. Online there is also the obligation to befriend people one normally would avoid offline.

 

Keywords: Keywords/Phrases: Social networking sites, behavioural norms, youth, herding behaviour, mimetic theory, Facebook

 

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Journal Article

Management Research on Social Networking Sites: State of the Art and Further Avenues of Research  pp128-141

Marwa Mallouli, Zouhour Smaoui Hachicha, Jamil Chaabouni

© Nov 2017 Volume 20 Issue 2, Editor: Shaun Pather, pp59 - 147

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Abstract

This study presents an analysis of the body of research on Social Networking Sites (SNS), in the context of management sciences from 2009 to 2014. This review identifies and analyzes 100 papers related to SNS. The purpose of this study is to clarify, in a first step, the term Social Networking Sites, and to present, in a second step, the main categories of current research themes in management sciences. To highlight topics on SNS, a content analysis was made using "NVivo 10" software. The unit of analysis was the paper summary. The 100 articles found are classified according to nine thematic categories: "SNS itself", "motivations of use", "human resources management", "knowledge management", "operational marketing", "consumer behavior", "performance", "leadership", and "innovation". The extensive review of the published SNS studies identifies 45 papers that used quantitative method. The survey was the most frequently used data‑collection technique. The researchers examine SNS by referring to theories such as social networks theory, planned behavior theory, use and gratification theory, and adoption of innovation theory. Concerning geographic distribution, the majority of work focuses on the United States. The main contribution of this paper is to build a mapping of the SNS research, to offer a reliable, constructed, practical, and useful resource. This study summarizes the methodological preferences and thematic patterns of recent SNS research in management sciences, and concludes that the SNS domain is structured according to several coherent thematic areas, and has rich potential for future research. This review proposes to provide a source for anyone interested in discovering research trends in SNS literature.

 

Keywords: Social Networking Sites, Online Social Networking, Facebook, MySpace, Firm, Organization

 

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