|
For information on the European Conference on IT Evaluation, click here
Downloadable documents on this site require Adobe Acrobat Reader (free download here)
| |
Volume 11 Issue 1
March 2008
Heuristically Evaluating Greek e-Tourism and e-Museum Websites
Fotis Lazarinis1 Dimitris Kanellopoulos2 and Petros Lalos3
1Department of Applied Informatics in Management & Finance, Technological Educational Institute of Mesolonghi, Greece
2Department of Tourism Management, Technological Educational Institute of Patras, Greece
3 Physics Department, Sector of Electronics, University of Athens, Greece
|
|
| |
|
|
Greece is a country with many tourist and cultural heritage attractions. However, since most of the agencies are small, targeting usually in the Greek market, it may be the case that some websites are static or with a limited number of services. Lack of knowledge on how to manage and market the website was identified as a limitation in previous studies.
To estimate the dynamicity or static nature of the websites of the Greek cultural and tourism organizations (and their services) we assembled nine features, which most of the worldwide e-tourism and e-museums websites have. We concentrated on the Internet technologies utilized and on the wealth and maintenance frequency of the supported services. Our primary focus is to realize whether the technologies utilized by Greek e-tourism and e-museum websites add value to the online visitors. Secondly, we introduced a quality vector to evaluate the quality of such websites.
The evaluation of Greek tourism agencies and museum websites will provide managers with key information useful to maximize the returns (tangible or intangible) a realization can offer, and it can help studying the behaviour of the users and their interactions to the contents and services offered online. Web developers working for similar tourism organizations of other countries can adopt the proposed methodology.
Keywords:
technologies in e-museums, usability of cultural sites, e-tourism, e-commerce
Download FULL PAPER
Back to Contents |
|
