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Chile is recognized as the most wired or the most e-Ready country in South America and in the top quartile globally. Chile has the highest penetration of (over 75%) cell phones in South America, yet it has been slow in adopting mobile commerce. In this exploratory research, both electronic and mobile commerce adoption in Chile are studied by surveying graduate business students of a private university who were working full-time. The survey questions are developed based on the prior studies on mobile commerce adoption. Researchers have theorized that mobile devices through ubiquity, convenience, localization and personalization deliver significantly higher value than the eCommerce channel. Survey responses showed that only 26 percent of mobile device users use it for email and communication and all other applications are adopted by less than 15% of the mobile device users. Mobile commerce users showed their preference to be always available by 17 percent of them indicating it is very important to them and is the primary reasons for using it. In addition, mCommerce users also revealed that everywhere available and comfort are other two factors which are very important to them in adopting mCommerce. Only 13 percent of the mCommerce respondents indicated that they faced problems with access speed and service quality. About 14% of mCommerce users also indicated that high price is a problem and may have deterred many from using mCommerce. Statistically analysis showed that mCommerce users strongly indicated it was more fun, that they faced more problems in getting good access speed. Furthermore, they also indicated that access speed improvements are necessary to gain higher-level of usage. Finally, the results showed that the group studied uses electronic commerce extensively but is not comfortable using mobile commerce, and complain than mobile access speed, service quality and price needs improvement.
Keywords:
mobile commerce, mcommerce adoption, mobile commerce in Chile, electronic commerce in Chile
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