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1.
Introduction
The
establishment of the costs of IT is an extremely complex matter which is not
well addressed by practitioners, consultants or academics through the
literature. In fact there is almost an implied assumption in the IT evaluation
literature that benefits may be difficult to estimates but that cost are really
rather straight forward. This is quite untrue. The determination of IT costs can
be just as difficult as IT benefits and in general the cost issue is not handled
well by IT practitioners, or for that matter by accountants, academics or even
consultants. The cost issue is considered to be the relatively easy, unglamorous
end of the evaluation equation which may be left up to the bookkeepers or the bean-counting
accountants. But even fully qualified cost accountants are often challenged by
the problems, which they face when they come to understand and record the costs
of IT. On reflection on this is hardly surprising as cost accounting even more
than general financial accounting is a subject, which is open to a very high
degree of interpretation and is well know to be very much more an art than a
science.
To
add to this complication there is the fact that cost may be seen through the
lens of accountants or through the lens of managers or economists – and there
is a significant differece between these two mid-sets. In general, accountants
accumulate data in order to be able to answer the question of what was actually paid to achieve a
specific objective while a manager or an economist
considers the question of investment or action alternative including what would
have happen if some other objective was pursue i.e. considers, inter ali, the
case of opportunity costs. Sometimes these two different lens or mind-sets are
hard to reconcile. To make this situation even more challenging there is the
issue of dis-benefits or soft costs which sometimes accompany IT investment.
These types of costs, just like intangible benefit are quite real but are very
difficult to quantify and as a result they have largely been ignored By those
developing business cases or producing cost benefit analysis statements.
This
is a theoretical paper in which the evidence to support the arguments presented
is drawn both from the general literature on evaluation (Price Waterhouse 1990;
Strassmann 1990; Keen 1991, Hochstrasser 1995, Hobgin and Thomas 1994; Willcocks
and Lester 1994; Bacon 1994, Sherwood-Smith 1989, Bannister 1995, Remenyi et al
2000) and from conceptual and empirical work done by the authors in the
information systems field. It reviews the issue of IT costs from a number of
different perspectives and examines some of the key issues pointing out areas of
controversy. The paper argues that like other areas of corporate investment and
expenditure there are no simple right and wrong ways of applying the principles
of cost accounting. Considerable care needs to be taken when addressing the
issues of IT cost.
The paper proposes the development of
an IT Cost Reference Model as an aid to understanding the nature of IT costs and
the challenges in assessing them and it offers this framework for discussion.
It is hoped that this paper will
trigger a debate in the IT community about the crucial importance of
understanding IT cost issues and that it will provide a stimulus for further
work in this area.
1
Managers need to know
It
is something of a truism that managers and perhaps especially senior managers in
many organisations are concerned about the very substantial amounts their
organizations are spending on IT. Furthermore there is ample survey evidence to support the
fact that this concern has been persistent (Computer Weekly 1991, Datamation
1992, Price Waterhouse 1994, 1996; Wentworth 1997, Computing 2000).
However, this problem does not stop with a concern that the IT budget may be too
big or even that the budget, whatever its size, may be exceeded. The roots of
this problem are much deeper and many managers have an even more fundamental
concern about IT and its costs. In simple terms many mangers just have no idea what
IT is actually costing them. Despite this lack of accurate knowledge many
mangers and executives have intuitively felt for quite some time that the cost
is too high and that they are not getting value for money from their IT
investment. This was clearly reflected by Computer Weekly 1991 when it wrote:-
Time has run out for IT managers who act like a protected species. Their
three-fold failure to understand the business they are supposed to be part of,
to communicate with their business colleagues, and to deliver cost effective
systems has led to a collapse of faith in the IT department itself.
And this situation is really no
different today.
The worry that the costs are excessive
is further supported by Sing (1993) when he said:-
Problems are more abundant than solutions, organisations experience
rising costs instead of cost reductions, IS misuse and rejection are more
frequent than acceptance.
Although
it would be wrong to say that this concern for cost is true for all organisations it is
actually very common, a fact which is supported by the research of Lacity and
Hirschheim (1995):-
……only two of the thirteen companies that participated in the study
agree that their IS departments are critical to corporate success. The remaining
eleven companies all see their IS departments as necessary, but burdensome, cost
pits.
Clearly
the need to understand IT costs is indeed becoming a most important issue. There is a new
wave of technology being offered to organization in the form of e-Commerce and
e-Business opportunities and it is clear that the adaption
of this technology will result in the total expenditure on IT to continue
to grow substantially. Thus the understanding of IT has now become quite
critical and needs urgent attention.
2
An underpinning assumption
A
considerable part of IT evaluation, be it pre-investment or retrospective, is
predicated on knowing what the IT costs
actually are. Accurate knowledge of
costs is critical given the pervasive use of capital budgeting, cost benefit
analysis and variance accounting as IT pre and post evaluation methods (Peat
Marwick Mitchell 1989; Willcocks and Lester 1994; Bacon 1994).
Much of the work on costs found in the literature is concerned with
directly visible costs, i.e. those costs which appear in IT financial budgets.
This is clearly demonstrated in the work of
Lockwood and Sobol (1989). In an
investigation of 159 organisations, Lockwood and Sobol analysed IT expenditure
under a variety of headings such as personnel, hardware, software, etc.
Their analysis was, however, based on budgets and it is the contention of
this paper that IT budgets give at best a partial view of IT costs.
Research has shown that up to 40% of IT costs may be incurred outside of
the traditional IT budget (Price Waterhouse 1990; Strassmann 1990; Keen 1991,
Remenyi et al 2000). In fact Hochstrasser estimates that as much 30-50% of IT
costs occur outside the official IT budget, commenting that:
“… a need has been
identified to be better aware of the true costs of IT projects…”
(Hochstrasser
1995, p156). Very little of the IS
literature is concerned with how cost is determined, possibly because this is considered an
accounting problem and thus the province of another academic discipline or field
or study. Based on the survey
evidence, it can be seen that only a minority of organisations have any real
understanding of their IT costs.
Surveys of IT evaluation practice discuss in depth the various types of
evaluation method used and how to choose the best evaluation method, but very
few concern themselves with the basic mechanics of arriving at the actual cost
figures against which any benefits should be measured.
3
Three Important Challenges
In
order to evaluate anything, it is first necessary to define clearly what is to
be evaluated and in the field of IT evaluation,
this is not always easy. Consider three generic types of
IT evaluation problems:
1.
Total Corporate IS expenditure;
2.
A defined subset of its IT operations;
3.
A defined project.
While
these three generic types of IT
have much in common, each of the above presents different challenges to the
evaluator in defining the expenditure whose outcome or value is to be assessed .
3.1
Total Corporate IS Expenditure
At first glance to those who are not
experienced in IT costing, total IT expenditure may appear be the easiest to
define. Total IS Cost bill should
simply require identification of all IT related external expenditure on capital
goods, consumable goods, and services. Then add to this the internal wage and
corporate accommodation costs. To
help with this there are many lists and categorisations of IT costs available in
the literature (for example LAMSAC 1978; Parker and Benson 1988 Appendix C;
Hobgin and Thomas 1994; Bannister 1995, Remenyi 1999, 2000). Unfortunately, arriving at the total cost of IT is not quite
as straight forward as this. The
full or true cost of any item needs to include the overhead
it attracts. Gartner Group
(1997) estimated the typical three year cost of running a networked PC to be in
the range $27,000-$36,000 (although these figures have been disputed).
This so-called total cost of ownership concept has been extended beyond PCs to
any identifiable unit (such as software packages, remote access workstations,
mainframe, etc.). It is at its most
complex and debated in the area of networks (see, for example, Leach &
Smallen 1998; PC Week 1997; Dudman 1999).
Even
if one narrows the problem to the direct cash cost per period, many costs may
not be captured by the accounting system. To
take an oft cited example, introduction of a new software package might require
training many users. Training costs
are notorious for not being allocated to the cost of the use of the IT solution.
Furthermore there are those which claim that not only the cost of the course
should be attributed to the IT but also the time of the individuals being
trained.
In such cases unless the company has a time recording system the cost of the
users’ time spent in training will almost certainly not show up as an IT cost.
Even if it does, informal on the job training, time spent reading manuals
and impromptu mutual self help activities are simply untrackable in most
organisations. In theory,
professional organisations such as accountancy, consulting and legal practices
which record staff activity by time can track and therefore highlight such
activities. In practice to do so
with any degree of accuracy requires both an appropriate coding system and a
high degree of user discipline which is sometime absent.
However in reality even good data
capture systems are prone to manipulation and bias for a number of reasons (Lukka
1998). Furthermore agency theory also suggests that people massage reported data
to meet the criteria by which they perceive that their performance will be
judged (Puxty 1985; Morgan 1991; Koford and Penno, 1992; Anthony and
Govindarajan 1995) and this make the identification of the real cost even more
difficult to establish..
To add to this problem there are
other categories of soft costs, which are sometimes referred to as dis-benefits
(Khalifa 1999, Remenyi et al 1995), that do not generally find their way
into the total IT cost equation. These
soft costs or dis-benefits normally involve losses in productivity for a variety
of reasons including:
·
badly designed systems
·
mistakes made due to inadequate training,
·
slow system response,
·
loss of business during down time,
·
IT enabled time wasting,
as
well as factors such as costs of system failure/unavailability, the impact of
inaccurate information etc.. It is
sometimes argued that it is never possible to know the full cost of an activity
as ubiquitous as IT.
As noted above, conventional accounting
computation of the total cost of system ownership may yield a considerable
underestimate. Some IT professional
would argue that it is because of these underestimates of the cost of IT in the
organisation which has allowed much IT investment to take place. The idea is
that if senior management had know in advance what the total cost would actually
have been then it is unlikely that they would have authorized that expenditure. This ironically goes
against the advice of Cervantes
(1605) who suggests that :-
That which costs little is less valued
Clearly, in a sense the IT treads a
delicate line between being two extreme positions, which are being too
expensive, and having adequate importance to the organisation.
In summary it is not trivial to estimate
the organisations total IS cost and this has been a contributing factor to the
suspicions of business executives and mangers that too much is actually being
expended on this function. It could actually be argued that it might be
impossible to establish an accurate figure for total corporate IS cost and
certainly the question of whether it is actually worth while to be able to do
this needs to be carefully considered.
3.2
Defined Subsets of IT Operations
To
answer the question: ‘How much is system “A” costing per annum?’ we need
first to carefully define system “A”. In
an age of integrated and distributed computing this is rarely easy and, in
certain circumstances, may be close to impossible.
A subset of operations might be defined in a number of ways, including,
for example:
·
A business unit (e.g. a bank branch);
·
A department (e.g. production);
·
A process (e.g. order processing);
·
An application (e.g. office automation);
·
A piece of software (e.g. the Executive
Information System);
·
An infrastructural component (e.g. the network)
and so on. There are many such possibilities and the costing problems
vary with the nature of the system. There
is frequently a considerable amount of overlapping and very few IT sub systems
can be conveniently isolated for
costing purposes. Even if the front end cost
of a system is clear, as soon as it is put into production, a series of other
costs immediately arises. As mentioned above users have to be trained;
there may be disruption to existing operations; existing systems may need to be
interfaced. Such cost consequence may lead to a ripple effect the boundaries of
which are far from clear. For
example, Snyder and Davenport (1997) in their guide to costing library services,
incorporate many of the factors noted above, but even they omit some of the more
subtle cost impacts. Hochstrasser (1994) provides a worksheet for such costs,
but like the other authors who provide lists of costs, does not discuss the
problems in computing them.
Thus
the task of defining a cost of a system which is a subset of the IT operation is
a challenging one and this has resulted in there being problems is making
decisions as to how to manage investment in specific applications which are a
subset of the whole IT operation. Also for most organisation it may be quite
important to know what different parts of their IT operation is costing them so
that decentralised manger can make appropriate decisions about their budgets.
3.3
IS Project Costs
IS
Project costs are no less difficult to identify and estimate than either of the
other two categories. In theory an IT project should be easily definable and this should be a major
factor in ensuring its professional management. Project management theory states that a well-managed project
should have clear boundaries (Turner 1993, 1995; Kerzner 1995; Field and Keller
1998), as one pair of authors puts it:
A project is a unique venture with a beginning and an end, conducted by
people to meet established goals within parameters of cost, schedule and quality
Buchanan
and Boddy (1992, p8). Thus if the
project boundaries are clear, so should be the costs. However, not all IT
projects are clear cut (Lock 1996; Remenyi et al 1997; Remenyi 1999).
In particular, few IT projects proceed in isolation. They are often part
of a much larger IT programme. Furthermore almost all IT projects use and share
existing resources and this immediately gives rise to the question or cost
apportionment. , To add to this IT projects frequently disrupt other activities
and these disruptions push up the organisation’s total cost bill by generating
a variety of indirect costs.
Of
the three challenges, IS Project evaluation is most frequently the object of an
investment decision. This causes the question of
what cost data are relevant to this decision to be asked?
This is often not a simple question to answer.
For
a start, costing of IT projects is frequently distorted by accident or design.
Key costs are frequently overlooked. One
example is pre-acquisition costs
which are commonly regarded as ‘sunk’ costs and not relevant at the point at
which the decision is made.
This is a traditional marginal cost approach
(see Drury 1997; Horngren et al 1997); while it employs theoretically sound DCF
logic by concentrating on the future incremental costs, it may fail to capture
the aggregate long term costs of a project.
An unscrupulous manager can easily manipulate numbers to make the cost of an
investment in the short term appear quite low, hiding from view longer term
costs.
The weaknesses of traditional
marginal costing were amongst the factors that led to the development over the
past decade of Activity Based Costing (ABC) (Cooper and Kaplan 1988; Drury 1994,
1997; Horngren et al 1997; Atkinson et al 1997). ABC is based on the concept of
cost drivers, i.e. that any cost which is a consequence, even if indirect, of an
activity is a cost of that activity.
It attempts to capture intertemporal cost consequences through
recognition of the fact there is often a significant lag between decisions or
initialising activities and the associated escalation of organisational costs.
The growth in interest in ABC is a recognition of the fact that it is to
some business executives a more meaningful measure.
In general project costs are
frequently fudged in order to be accepted by management and this approach seems
to have serves IT management rather well over a long period of time. However
this approach is not conducive to improving corporate decision making or
corporate learning.
4
Other important IT cost issues
Besides
the three generic types of IT evaluation problems there are several other
important which need to be addressed in order to understand the complexity of IT
cost estimation.
4.1
Opportunity cost approach
As
mentioned above managers and economists tend to view costs differently to
accountants. This is especially obvious by the way that investments are sometime
discussed. Whereas the accountant will frequently ask what is the cost of a
project, a manger will often ask what is the cost of not investing in the
project which is actually asking what will happen to the organisation if the
proposed action is not taken. This approach is described as considering the
issue of opportunity cost. Opportunity
costs arise in a number of different ways, one of which is when there is no
spare capacity and resources needs to be diverted from other established
activities to the project under evaluation.
Any benefits lost from the activity impoverished or deferred are regarded
as costs of the driving project. Opportunity
costs have become more important with the success of business process
engineering. Organisations with
plenty of slack can often commit considerable resources without impinging on
other core activities. As BPR makes
organisations leaner and meaner, such flexibility decreases.
4.2
The time horizon
Another problem with project
evaluation is the time horizon which is used in the cost calculations.
A project needs to have a termination point when it is deemed to be
complete. In many IT projects this
point is not clear. Even where termination is achieved, additional post
acquisition or post commissioning costs almost invariably emerge – for example
where additional resources are necessary to ensure the successful management of
the new system or unanticipated knock on effects are encountered which create
dis-benefits.
Some authors and organisations have
developed sophisticated IT project cost estimating methodologies. Wellman
(1992), for example, presents a detailed methodology for estimating the cost of
software projects encompassing both Total Installation Cost (TIC) and Life Cycle
Cost (LCC). Wellman takes into
account pre- and post- acquisition costs and incorporates into his model such
refinements as inflation, exchange rates and the cost of staff replacement.
However indirect costs are only partially considered and how such costs
might be captured is not discussed except by reference to Block’s
Accomplishment Cost Procedure (Block 1971).
The difficult problems of allocation are not addressed.
5
Three persistent concerns
It is clear that each of the above
problems presents some common difficulties and some which are unique to its
class. Three main common
issues emerge:
·
Data capture,
·
Costing and accounting principles and
·
Dis-benefits.
Figure
2 gives an overview of these problems which will now be considered in more
detail.
From
Figure 2 it may be seen that there are several different opportunities for cost
to escape from the accountants net and thus not be fully taken into account.
Figure
2: Some Aspects of a Costing System Weaknesses
One
of the key features of Figure 2 is the fact that cost
leakage can occur in all three major strands of the model. This is
potentially a major concern for management and thus requires careful
implementation of control systems.
5.1
Weak Data Capture
We have already mentioned that one of
the major problems in tracking IT costs is failure to capture the information in
the first instance. Data capture
weaknesses fall into two categories: areas where the data are not captured at
all and areas where data capture is inadequate or inaccurate.
5.1.1
Missed costs?
We term the first of these two
categories missed costs. Missed
costs may be defined as those which should have been Identified and allocated to
a particular cost point but which for one reason or another have not been.
However at which cost point an item should be
identified will depend upon a number of issues including whether the
organisation is following a direct costing approach or a full costing approach.
For example in a full costing approach the payroll costs of non IT staff engaged
in IT related activities could be regarded as an IT cost whereas in a direct
costing environment they would not.
Some obvious missed costs which are
often not captured by the typical accounting system include:
·
Disruption costs:
Research has shown that new systems implementation is often accompanied
by a short term loss in productivity (Kaplan 1986) as systems are disrupted and
users adapt;
·
Displacement costs:
These can occur when people and operations have to be moved to
accommodate a new system – for example, data has to be re-distributed over
servers or staff have to re-locate;
·
Dis-benefits (these are discussed below).
Missed
costs occur because there is no mechanism whereby the accounting system can
capture the data. This is
particularly true of people costs and dis-benefits.
5.2
Miss-assigned costs
The
second problem is mis-assignment of costs. The Database Administrator goes on a
three day course in Paris. The cost of the airfare is recorded by the accounting system
as a travel expense, the accommodation as miscellaneous and other expenses as
entertainment when in reality all three are IT training costs.
Accurate
data capture requires two things:
1.
First, the chart of accounts needs to be properly designed, i.e. it needs
to have the right headings. If it
does not, costs will be charged into the nearest convenient heading. If an
organisation has not changed its chart of accounts in many years, it may be
quite unsuitable for the way the business currently operates. We refer to this
as structural missassignment.
2.
Secondly it requires staff to use the accounting system correctly.
Even where the chart of accounts is well designed staff sometimes miscode
costs deliberately, a process sometimes called ‘burying’ costs.
A common phenomenon is to code costs to a heading where there is still
some unused budget rather than to a correct heading which is over budget.
Another is to deliberately mis-categorise goods to circumvent company
purchasing rules. We refer to this
as behavioral missassignment.
Where
data capture is poor, subsequent management information can be potentially
misleading. Poor management
information can have various undesirable consequences.
In this context, it may lead to poor IT investment decisions and/or
incorrect evaluations.
6
Overhead Allocation
In
general there are few more troublesome problems in business that that of
overhead allocation.
Overhead
allocation is the subject of both theoretical debate (Ahmed and Scapens 1991)
and sometimes intense practical contention.
As mentioned earlier it is certainly regarded as an art rather than a
science and it is often a question of corporate politics as much as a question
of good accounting policy. Inappropriate overhead allocation not only results in
poor management information, it can also distort user and manager behavior
leading to counterproductive or sub-optimal actions.
Overhead allocation can be the cause of very bitter disputes in
organisations. And what is even more problematical about overheads is that there
is seldom any right or wrong way to allocate these costs and thus the judgements
made are always open to critical comment.
6.1
Overhead and Allocation Bases
Within
the IT function itself there is a large range of potential overheads cost for a
system including:
·
Shared devices (printers, storage, tape drives,
etc.);
·
Shared infrastructure (network, cabling);
·
Shared services (helpdesk, system
administration, backup);
·
Central costs (insurance, legal, etc.).
To apportion these costs in a reasonable and fair way the accountant or manager
is faced with the problem of which
criterion or which criteria to use as the basis of overhead allocation. This ius
seldom an easy choice and one criterion will frequently advantage someone and
disadvantage others. The list of possibilities is formidable and includes:
·
Headcount;
·
Number of screens;
·
Number of devices;
·
Total capital investment;
·
CPU usage;
·
Disk usage;
·
Network usage
All
of these can give rise to different distortions in information and behaviour.
The following case history illustrates the type of problem which can
arise.
In
a large professional services organisation, a small technical department which
made up under 5% of the staff had approximately 8.5% of the organisation’s
PCs. The cost of central IT
services (including the mainframe, the user support group, the help desk and the
network) was allocated on the basis of PC count thus assigning the department
almost twice as much IT overhead cost per head as other departments.
In fact, due to the high level of technical expertise in the department,
the staff tended to solve most of their own problems and, pro rata, made less
use per capita of help and support services than other departments.
Because they were PC oriented, they also made less use of the mainframe
so the cost allocation system was doubly unfair. As the overhead cost was a charge on the department’s
profitability and the bonuses of the department’s managers were linked to
their departmental profit performance, the allocation of IT costs became a
personal and highly political issue. As
a result, a large amount of time was squandered in meetings and tempers sometime
rose, further damaging productivity and morale.
6.2
Early Adopters and the Hotel Night Problem
Another
problem which can distort IT costs is the so-called ‘hotel night’ problem,
This occurs when a new system is implemented, but initial take up is slow (or is
restricted to a small group). As the use of the technology spreads, the cost per user
drops. Failure to account properly
for this phenomenon leads to both poor decision making and corporate game
playing. The former can arise when the long term cost per user of a system is
misunderstood leading to short-sighted decision. The latter arises when ‘clever’ managers let other
departments absorb the expensive up front costs of a new system and then
‘piggy back’ on the system when it settles in.
6.3
Chargeback
Cost allocation may be effected in a
number of ways. One common method
involves the assignment of a periodic amount of cost to user departments. More
complex systems of allocation may involve a formal system of charge-back to user
departments. In essence, an internal market is created whereby the supplying
department becomes a profit centre aiming to maximise revenues while user
departments aim to use the minimum of such service that is consistent with the
achievement of their own objectives. These
systems are usually more controversial than their more basic counterparts noted
above, not least because they aim to affect managerial behaviour and
decision-making. Few such systems
manage to promote perfect goal congruence.
Many charge-back systems use a standard
cost approach (i.e. they do not attempt to deal with the hotel night problem
noted above). The standard cost is
based on a budgeted or anticipated level of usage. Like any standard costing system, charge-back may under or
over absorb costs. Thus a
department which makes heavy use of a network or a mainframe may end up paying
more than the cost of the resource used. This
is largely due to the fact that standard charge-backs normally involve a single
charge (per ‘unit’ of consumption) that combines the cost of fixed and
variable expenses incurred in the supplying department.
7
Dis-benefits or soft costs
Computer systems can have an adverse
impact on company performance leading to what we term dis-benefits which are in
some instances referred to as soft costs. Dis-benefits
are undesirable effects of an IT-investment and as such are a cost to the
organisation. Dis-benefits are
often difficult to identify let alone quantify or are therefore disregarded
because they are regarded as just too difficult to handle.
Dis-benefits are discussed by a number of commentators (e.g. Hochstrasser
1987, Remenyi 1991, 1995, 2000). Strassmann
(1988) comments that many IT investments are driven by considerations of
efficiency rather than effectiveness and he regards this rather narrow view of
the impact of IT to be in itself to be a dis-benefit. Chalcraft (1997) discusses
the concept of ‘uncertainty’ and Gurbaxani and Whang (1991) takes the
‘opportunity cost’ of poor information as a variation on the dis-benefit
theme.
In general dis-benefits are normally
thought of as being of two sorts:-
1.
Those which are caused by a badly executed implementation.
2.
Those which are inherent in the process change, which no amount of
planning or forethought could completely eliminate.
In the first case the problem might be a
failure to achieve the level of benefits forecast, or it might involve some
unforeseen negative factor of the implementation, poor communication leading to
industrial action for example.
In the second case the task of the
implementation team is to recognise the existence of dis-benefits, and to manage
them. These inherent dis-benefits are not the same as a lack of benefits. They
might more usefully be thought of as soft or intangible costs.
Inherent dis-benefits occur for a number
of reasons. They can loosely be grouped into three categories; the people, the
job and the information system itself. Only the third group are peculiar to
computer systems, the first two are a feature of any change programme.
7.1
Dis-benefits related to people
People dis-benefits are largely caused
by the way individuals react to change, they are not specifically anything to do
with the nature of the IT investment itself. However, because of a concern about
IT, these reactions will probably be more marked when a computer system is being
introduced than with most other forms of change.
These problems occur mostly because
staff frequently mistrust management intentions or motives. People fear loss of
their jobs, as the new system will presumably be more efficient than the old.
They may very well fear potential discomfort or health problems, although these
are less likely now, as more implementations involve changing an existing
system, not the initial introduction of terminals.
Staff may very well see increasingly
sophisticated computerisation as giving management more information about their
working patterns, and thus more control, about the day to day work. Data entry
systems which give key stroke counts are an obvious example. A similar example
is an electronic mail systems which time stamp all messages. This could
encourage staff to send messages either very early in the morning or very late
at night.
These concerns are not directly to do
with IT itself. The level of distrust will be determined as much by the
prevailing industrial relations climate as by the amount and quality of the
communication undertaken for this change. But, however good a firm, at least
some staff will always suspect anything that the firm does especially with IT
investment.
A new, different, information system
will mean re-training. Apart from the cost and time away from the job, this
re-training will upset the working of the group in other ways. Staff will not be
as efficient until they have been working the new system for some time. Mistakes
will occur no matter how much training is undertaken. Whilst trying to come to
grips with the new system, staff will be under more pressure and may snap at
each other or at customers. Dismissing these manifestations as trivial is all
too easy for the implementation team who have probably been chosen for a
somewhat broader outlook than the majority; of staff who enjoy the atmosphere in
their department. These types of situations can be very de-motivating and a
significant dis-benefit.
7.2
Dis-benefits related to the job
Many jobs only work because of informal
procedures that mangers know little about and the systems analyst did not
discover. This is often a difficult concept for managers to accept but can most
commonly be seen in the way staff obtain materials to complete jobs. A change to
a new system will almost certainly destroy these practices. It may take months
or years for the informal procedures or networks to be re-established. During
that time the work group's performance will be degraded for no very obvious
reason.
IT based systems are often less flexible
than traditional ones. They do not normally offer the facility of scribbling
special instructions or explanations in the margin of a form. Especially in the
early days, this will be seized upon by some staff as further proof that the
change will result in a worsening of customer service.
Even if the system can cope with unusual
procedures, the initial training will probably have concentrated on the run of
the mill, ensuring that staff are as efficient as possible for the majority of
cases so the staff may not know how to persuade the system to accept unusual
orders or amendments. There is little more calculated to enrage staff than
standing in front of a customer staring at a meaningless error message on a
computer screen.
7.3
Dis-benefits related specifically to IT
Dis-benefits in this category tend to be
risks. They will occur if things go wrong, either the system suffers some major
catastrophe, or performs well below expectation.
Computer systems are by their nature
more vulnerable to catastrophe than manual systems. The more you rely on the
system the more helpless you are when it is not there. Recent research suggests
that 80% of firms which have suffered a major IT catastrophe did not survive.
Many of these firms did have some disaster recovery plan and backups. But in the
event they either proved inadequate or too expensive to implement. The cost of
backups and preparing for disaster recovery is of course a well known dis-benefit
in its own right.
When the IT function is not performing
well, it can absorb an inordinate amount of senior management time; time they
should be spending on their core business. If some part of the business is not
working well you would expect managers to be devoting a fair bit of their time
to the problem. This can be a significant distraction for core business issues.
Of course there will be situations where
the solution is simple; more terminals, better lighting, what‑ever. But
when the real problem is that the system is not performing as expected, or the
hardware is overloaded, the solution is more likely to lie with the IT
professionals than with line managers. The line managers may have to spend a
considerable amount of time learning about the issues.
It could be argued that the root cause
of this weakness is the very low appreciation of IT amongst too many managers,
and that this is an issue more correctly categorised as a people problem; i.e.
that the level of ignorance displayed by many senior mangers is just as much a
cause for concern as the fears demonstrated by the shop floor workers. No matter
how much truth there is in this view, it has to be admitted that an information
system will always be more complex, and less susceptible to immediate management
alteration, than a traditional manual system.
Dis-benefits or soft costs can be external or internal,
direct or indirect. .External dis-benefits arise when investment in technology
leads to a loss in benefits/profit from the operations of the products or
services that the technology is supporting.
This leads to some difficult
Figure
3: A 2 X 2 Matrix of dis-benefits showing external
or internal, direct or indirect dis-benefits or soft costs
questions. Where a new technology alters the structure and the economics
of a market the result may be a much less profitable business, but a company may
have no option other than to invest in this technology if it wishes to survive.
How to account for both sides of this is not clear.
Dis-benefits
are not restricted to external competitive effects.
Introduction of technology can lead to more time wasting by employees,
greater stress, new health problems, greater exposure to increased security
problem and so on.
Indirect
dis-benefits can occur in a number of ways including the adverse effect of
factors such poor system design, system disruption and system failures.
These can lead to problems such as incorrect invoices, failure to
collect/delays in collection of receivables and loss of customers.
All of these lead to cash losses and possible loss of future business.
While
dis-benefits are often difficult to quantify this is no reason for disregarding
them. Kaplan’s observation about
“conservative accountants who assign
zero values to many intangible benefits prefer being precisely wrong to being
vaguely right” (Kaplan, 1986) can be applied with equal validity to
difficult to measure dis-benefits.
8
Capitalisation and
Amortisation
Two
other issues which affect the quantification of IT costs are capitalisation of
expenditure and its subsequent amortisation.
Capitalisation refers to the treatment of certain expenditures as assets
which then appear on the corporate balance sheet
Amortisation relates to the manner in which this expenditure is
subsequently written off in the income statement over a number of years.
Different firms are likely to approach capitalisation in different ways.
Most will prefer a conservative approach, capitalising the minimum that
is consistent with the dictats of accounting practices and standards in their
industry. To this end the advice of auditors is usually sought. This accounting
frame of reference, which is governed by various formal statements of accounting
practice, can give a significantly erroneous view of the aggregate cost of an IT
investment.
Even the balance sheets of those firms which adopt a more expansive
capitalisation approach - something which is more likely to happen if current
profits are under pressure - will fail to capture a rounded view of the cost of
such investments.
Further complications arise from the fact that internal management
accounting reports need not follow external reporting standards and the amounts
allowed for amortisation by tax authorities
are also likely to differ from both these.
It is therefore essential that caution is exercised in the use of both
capitalised and amortised calculations or measures; as a general rule these need
to be challenged and augmented along the lines already suggested by the ABC cost
paradigm.
9
Cost of Risk
Another
cost that is associated with many IT projects is derived from the risk of the project. The
risk of a project may be defined as the propensity of the actual outcomes of the
project to vary from the planned or budgeted outcomes. In this IT investment
environment this is normally related to the project being late and over budget
and also not delivering the benefits which were suggested by the project
stakeholders. High-risk projects encounter additional costs in at least two
different senses. In the first place high-risk projects can be quite stressful
on the staff and this stress can simply reduce staff performance. Any reduction
is staff performance is de facto a cost to the organisation. Secondly high-risk
projects require to be managed differently. If the risks which these projects
face are not directly addressed then it is quite probable that risks will
develop into problems which will either delay the project or escalate the costs
or both. Risk management is not as difficult as is often suggested but it does
require funding and thus escalates the cost of the project.
Risk
is not normally converted to a monetary cost, but, as already noted,
computerisation can open up an organisation to a range of risks to which it
would not otherwise be exposed. If the company has to insure against such risks
it will be an IT cost (on the assumption that the risk would not otherwise be
incurred). If the company chooses
not to insure against increased risk, it is, in effect, self insuring.
This risk premium is clearly an IT cost.
10
Towards a IT Cost Reference Model
Over the life of any IT investment, the range of cost spreads
out over time to incur more and more remote effects while the ability of current
systems to capture those costs decreases. This ripple pattern phenomenon is illustrated in figure 4.
Figure
4: The
ripple pattern of cost accumulation
We have shown how capture and
accounting for these costs is complex and requires clear and focused accounting
policies. If there is to be clarity
and consensus on IT evaluation, a consensus on IT costs is required.
We propose the development an IT cost reference model.
From the preceding discussion, we can outline some of the characteristics
of such a model:
1. there needs to be
agreement on what costs are to be included in it;
2. it needs to have a
properly designed data capture system;
3.
there need to be agreed standards for allocation of costs;
4.
it needs to be able to filter out irrelevant data or noise;
5. it should take
account of external rules and standards.
An outline of the proposed
model is shown in figure 5.
Figure
5: An IT Cost Reference Model
We
argue that without an agreed basis, comparative evaluations are suspect and
individual evaluations may be invalid.
11
Conclusion
Thus the question “How Much Did We Pay for That?” is not a trivial one and there is
frequently no one simple answer.
Certainly there
is much concern about the cost effectiveness of IT. However there is not an
adequate understanding of IT cost issues. This can sometimes result in costs
being significantly underestimated in the evaluation of IT investments. This is
due to both misunderstanding of what is involved in costing as well as to the
fact that relevant costs throughout the wider organisation over an appropriate
multi-period timeframe are inadequately captured either within the firm’s
historic cost accounting system or its IT budgets.
Costs which tend to be overlooked range from pre-acquisition costs
through training/learning costs and overheads within and beyond the immediate IT
area of the organisation, to a variety of internal and external dis-benefits
that arise as consequences of such investments.
Weak data capture (whether for
structural or behavioural reasons), misassigned costs, inappropriate cost
allocation, conservative capitalisation conventions and the inability of
conventional accounting to capture disbenefits and opportunity costs all
contribute to this problem. The use
of traditional marginal cost logic, which is still a strongly favoured theme of
economic and business education, may exacerbate the issue.
It is also suggested that the problem of underestimation has become more
acute over the past ten years or so as organisational slack has been
progressively eliminated through BPR and delayering initiatives, thus giving
rise to higher opportunity costs (due to greater levels of disruption,
displacement and diversion of limited resources).
A further, compounding, problem is seen to be the relative rise in the
indirect costs of IT initiatives, since these often occur well outside the
organisational locus of such investments and are consequently subject to more
significant capture and allocation difficulties.
This
paper has proposed the development of an IT Cost Reference Model and put forward
an initial framework for discussion. We
argue for further research into an area which is both relevant and challenging.
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We should state at the outset that it is quite feasible to evaluate
something without any reference to its cost.
One can, for example assess whether an IT system had been effective
and possibly even efficient without knowing how much in monetary terms has
been paid for it. One can also
use cost proxies such as person-hours invested versus person-hours saved
(Bannister 1995, Strassmann 1997). However
in this paper we are only
concerned with money based evaluation.
We are concerned in this paper only with the identification of financial
costs. How these costs should
be used or discounted for evaluation purposes is a separate question.
Overhead costs are all the other non-direct expenditures, which the
organisation incurs. The essence of an overhead cost is that it is incurred
on some aspect of the business which is shared by a number of different
departments or functions and thus this cost has to be shared or apportioned
between the different departments or functions in the organisation.
Allocation of these overhead costs is notoriously difficult and
continually causes fierce debates if not arguments in many organisations.
There are several research reports which show PC costs to be in this order.
One of the best known is contained in the report published by the consulting
firm Xephon Plc in the UK in 1995 called the Dinosaur Myth.
By no means is there universal agreement on the issue of including the time
of staff members when calculating the cost of the training. Many cost
accountants would argue that such an approach would constitute double
accounting and thus these costs should not be Included.
Even when there is a suitable coding system in place and when the
organisation has the requisite disciplines in place there is still the
question of whether it is worth the organisation while to track and
highlight such costs. There is
an important management principle involved which is that if the tracking
information is greater than the benefit which can be derived from it then it
should not be tracked.
This approach to IT costing is sometimes referred to as the creeping
commitment approach and is based on the fact that If a substantial amount Is
already spent on a project they management will find It very difficult to
abandon It and will this continue to fund it despite the escalating
costs Involved.
Front end costs are defined as those incurred up to the point at which the
information system is commissioned and starts to be used.
…………………………………………………………………………………..
Some organisations would regard initial user training as a front end cost
whereas other might not. After commissioning there will be on-going training
and this will be an operating cost of the system.
Pre-acquisition costs can actually be quite substantial and include the cost
of investigating the feasibility of the investment as well as compiling a
thorough business case for the investment. This type of work may take
serveral person months to conclude.
At any given point the separation of sunk costs, i.e. those which have
already been expended and which should not be included in any further
evaluation of the situation is a very difficult one. Clearly there is no
point or purpose in including cost already spent and which will not effect
the outcome of the project. But on the other hand omitting costs such as
pre-investment investigations may not reflect, the time effort and expense
of what was actually required to be confident to proceed with the particular
Investment.
The marginal cost approach involves using only changes in costs and revenues
in order to establish the suitability of an investment. This is an important
principle because it make the business analyst focus on the direct costs and
the direct effects of proceeding with the investment.
The use of the marginal cost approach can lead to the organization having a
portfolio of investments all of which individually meet the criteria but
which taken together do not make much sense.
An asset is capitalised in the balance sheet of the organisation because it
is not instantly consumed when it is used in the same way as petrol is used
when a motor vehicle is driven. However assets do eventually wear out and
the amortisation policy of the organisation should reflect this utilisation
of the asset.
The accounting frame of reference is generally referred to as the Generally
Accepted Accounting practice (GAAP)
The rate at which an organisation amortises its assets is dependent upon a
number of variables. In the first place the organisation may try to match
the amortisation schedule to the economic life of the asset. However
sometimes when the organisation is quite profitable and there is a high
degree of uncertainty as to the exact length of this economic life there may
be pressure to accelerate the amortisation schedule. Similarly when profits
are not adequate the reverse can also take place.
It is important to note that the amortisation rate allowed as part of the
calculation of taxable income may not coincide with the rate which the
organisation chooses to use in either their accounts or in their business
case calculations.
It is however important to note that in most legal frameworks it is
considered unacceptable, if not actually illegal to use the notions of
capitalisation and amortisation to manipulate the accounts of an
organisation.
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