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How Habermas' Action Types Can Influence KBS Design and Use.
Gareth Owen Jones and Andrew Basden
, Information Systems Institute, University of Salford, U.K. G.O.Jones@pgr.salford.ac.uk ; A.Basden@salford.ac.uk
1.         Introduction
Habermas' Critical Theory (Habermas1972, 1986) is a wide-ranging philosophy that has been appealed to by researchers and practitioners to provide a framework
for understanding information systems development (ISD) (Lyytinen and Klein, 1985) and other related issues.  In the main, it has been applied to ‘high’ level issues,
such as ensuring good dialogue and user requirements analysis, guiding I.S. research, etc. and has not often been applied to ‘lower’ level issues of technical design
and engineering. This paper explores how Habermas’ Critical Social Theory can be used as an integrated approach in the process of KBS design and use.
 
1.1          Knowledge Based Systems
Knowledge based systems (KBS) are IS tools used to provide intelligent decision support in human situations such as purchasing shares or estimating construction 
costs. Emerging from artificial intelligence, the knowledge base (KB) is more declarative than procedural in structure (Brandon et al 1988) and hence able to 
encapsulate complex knowledge. In use, the KBS takes the user through an inference session, in which questions are put to the user, inferences made, results 
offered and explanations given. Explanations can arise from intelligible representation of the formal logic and technical computations used in generating such 
information. The question sequence is dynamically created during the session and the explanations can be context-sensitive. Because of this, KBS technology offers 
remarkably flexible ways to express knowledge, human-like processing thereof, ability to deal with uncertain, even contradictory information. The declarative nature 
of its knowledge means KBS can often fulfil multiple roles, such as the ELSIE system described below.
 
The life of a KBS involves both its construction and use, each of which affects the other. Construction influences KBS use by providing the features that either 
enable or constrain the user in a real-life task. Use influences construction as engineers try to understand the situation into which the KBS will be inserted and 
anticipate how the tasks of the user will change over time. Often, the way a KBS is actually used differs from what was intended. Predicting how the KBS will be 
used is not straightforward, but is stimulated by the arrival of the technological artefact in the social context of the user, hence iterative approaches to construction 
like Basden, Watson and Brandon's (1995) Client Centred have been devised.
 
1.2          The Benefits of KBS Technology
Here we are primarily concerned, not with KBS technology, but with KBS in use by human beings to support them in their work. KBS possess the ability to change 
human task profiles (Castell, et. al., 1992), and the potential benefits to the users depend on the roles the KBS fulfils. Basden(1983) gave an early list of roles he had 
found to be important in practical applications of KBS, each providing different benefits:
·               Consultancy:                           Advice and guidance
·               Checklist:                               Nothing Overlooked
·               Training:                                 Scenarios
·               Communication:                      Shared Understanding
·               Knowledge refinement:           Stimulates reflection
·               Knowledge Repository:          Stores information
·               Programmed system:              Automatic handling of declarative kg and uncertainty
·               Demonstration vehicle:            Demonstrate any of the above 
 
For each role, different features of the KBS become important.  For example a KBS designed for a consultancy role must possess full and accurate knowledge,
while one designed for a communication role requires powerful explanation and what-if facilities instead.
 
1.3                     The Need for Theoretical Justification
It is unclear how to decide what roles a KBS may fulfil, what kind of features are required in each role and the shape these features should take. Such lack of clarity 
can result in uncertainty and misdirected effort during the development process. The list of roles above arose from practice; however, these roles have never been 
theoretically justified or grounded in theory. This paper examines the possibility that Habermas' action types could provide such a theoretical underpinning and lead 
to fruitful discussion between developers and users concerning the design of KBS.  
 
To understand such roles requires treating KBS as a social, not technical, science. A body of research has developed which has underscored the social nature of 
knowledge and the social elements of power, subjective meaning, human interests and consensus and conflict in IS design (Hirschheim et al 1991). Such a 
contribution has been seminal, and from this research useful IS methods have emerged (multi-view, ANT, ETHICS and Critical Systems to name but a few). 
Central to many of these is the philosophy of Jürgen Habermas.
 
2.         Habermas' Critical Social theory
Habermas' philosophical approach is to explain the world as a whole with principles to be discovered in reason. His social theory is centred on communication and
seeks to clarify the conditions, means, contents, constraints and objectives of all socially organised human behaviour (Habermas 1984). Indeed, Lyytinen (1986) 
proposes that Habermas' action types exhaust all social action. If this is so, Habermas' action types cover all possible roles in which a KBS might be used and 
should provide the theoretical underpinning we seek to clarify and scope the roles of KBS.
 
2.1          Habermas' Typology of Communicative Action Types and its Correspondence with KBS
 
2.1.1       Purposive-rational and Cultural Acts
All action types have a success aspect, which is defined as the appearance in the world of a desired state (Habermas, 1984, pg 285). Habermas' use of the concept 
`action' is very broad, incorporating any form of symbolic expression (verbal behaviour and text) and interlinked behaviour sequences such as occur in markets, 
court action or warfare (Lyytinen 1986). Habermas first key distinction in action types is between that of Purposive-rational and Cultural. A purposive-rational 
act arises when an actor seeks to achieve success in an objectified world, whereas, cultural action occurs when actors seek understanding. Table 2 displays the 
different types of purposive-rational and cultural action types.
 
Purposive-rational
Cultural
Instrumental
Normatively Regulated
Strategic
Communicative
 
Discursive
 
Dramaturgical
Table 2. Habermas’ Typology of Action Types
 
2.1.2       Instrumental Action (IA)
Habermas defines IA as "actors... seek[ing] to reach their goals in an effective and most efficient fashion [by] employing predictions drawn from physical and 
behavioural models" (Habermas, 1985, pp.127-128). These models are constructed by objectifying the ‘world’’ (Ngwenyama and Lee, 1997) where everything is 
regarded as a controllable object (Lyytinen 1986). Success is thus dependant upon valid empirical knowledge and appropriate technical tools and theoretical 
models.
 
This action corresponds with Basden’s (1983) definition of a consultancy role KBS and the conventional usage of such systems in technical arenas. The KBS 
establishes the values of certain variables (or truth of certain propositions) by its processes of backward and forward chaining, and these values are used to provide 
the advice.
 
2.1.3       Strategic Action (SA)
The difference between IA and SA is that success in strategic action is dependent on other actors, each of which is oriented to his own success and behaves co-
operatively only to the degree that this fits to his egocentric calculus of utility (Habermas, 1984, pp 87-88). These acting subjects achieve their ends by following 
decision rules (Lyytinen, K & Klein, H. 1985) and by orientating to, and influencing the decisions of other actors. These actions can be either open (war) or covert 
(indoctrination) and a prerequisite for success is that the actors have an accurate set of facts and a correct picture of the relevant relationships (Habermas 1979 from 
Lyytinen 1986).
 
Conventionally, a KBS used to support SA will also fulfil a consultancy role because of the similar need to enhance the success of the user.However, because the 
human element of the knowledge domain is more important, a SA KBS is likely to handle more uncertainty, and explanation facilities are likely to be more important.
The budget module ELSIE KBS was initially designed for this role, to advise quantity surveyors on setting a budget for new office buildings (Brandon, Basden,
Hamilton and Stockley, 1988). The knowledge not only contained physical, spatial and numeric calculations, but also knowledge of human preferences about such things
as furnishings, fittings and finishes. Furthermore, users were able to explore the breakdown of results leading to the estimation of cost.
  
2.1.4       Normatively Regulated Action (NRA)
NRA starts the action types that are cultural. It includes the social world and the Social Group to which an actor belongs as a role- playing subject (Habermas 1984 pg 85). 
NRA is so termed because the social group establishes norms to define a common predictable social world to which actors may orient (Habermas 1984 pg 88)and success is 
oriented within these ‘constraints' (Lyytinen 1986). Members of any group can expect other actors to behave in accordance with and with reference to these norms (Habermas 
1984 pg 89), a simple example of which is drivers conforming to the highway-code (Lyytinen 1986).

A KBS used to support NRA will often fulfil what Basden (1983) called a checklist role, in which the emphasis is to ensure all the relevant norms and issues are considered.
Senior surveyors, who had no need of its consultancy expertise, employed the ELSIE KBS for this very reason because they were legally responsible for the advice they gave 
clients.
 
2.1.5       Communicative Action (CA)
CA focuses on [reaching] a common agreement and understanding of social norms, meaning and values, and on maintaining social relationships (Habermas 1979). 
The central concept in CA is interpretation that refers to negotiations between people that admit them to achieve a consensus (Lyytinen 1986). Habermas draws 
particular attention to validity claims, which are directed toward the truth of facts, the rightness of norms and the sincerity of the actor (Kunneman, 1986, p230), and 
in such action the actor is confronted with a system of worlds: the objective world assumed in teleological action and the inter-subjective social world assumed in 
normatively regulated action (Lyytinen 1986).
 
A KBS used to support CA will most likely be designed for Basden's (1983) communication role. Several users gain a shared understanding both when they use the 
KBS together, discussing each question as it arises, and also via powerful explanation facilities. By making clear the interrelationships in the domain of knowledge 
and 'activating' the knowledge in the KBS to show how it works in specific situations of interest, such facilities can clarify areas of disagreement, including contextual 
misunderstandings, and stimulate consensus.  Such effects overlap with discursive action.
 
It was found by Castell, et al (1992), that the ELSIE KBS engendered CA when surveyor and client used the KBS together, discussing each question or explanation as 
it arose, and clarifying the client's requirements. The INCA KBS (Hibberd and Basden, 1995), which compiles contracts for the construction industry, was designed 
specifically for CA, to facilitate shared understanding in the usually adversarial relationship between contractor and employer.
 
2.1.6       Discursive action (DvA)
Discursive action is an expression of the ‘concept of communicative rationality' and the ‘central experience of the unconstrained, unifying, consensus bringing force 
of argumentative speech' (Habermas 1984 pg 10). It is in discursive action that validity claims are challenged, enabling consensus about the situation at hand. Claims 
are accepted or contested in argumentation where the ‘force of the better argument' determines which claims are upheld via ‘inter-subjective conviction' (Habermas 
1984 pg 36). Such a negotiated consensus requires conditions free of threats in which all participants are able to question validity claims and all listen to reason 
(Habermas, 1985, pg 151).
 
A KBS used to support DvA is most likely to be designed for what Basden (1983) called a knowledge refinement role, where self reflection by the users is 
encouraged to recognise areas where it would be beneficial to change their knowledge.
 
One of the authors was involved with such a KBS in the early 1980's, used by managers of business sectors in a company to reflect on the various aspects of the 
quality of their sector. Holding overview knowledge about these aspects of business, the KBS would pose probing questions, then ask the user to express their 
beliefs and explore reasons for them. This system was so highly valued that it was made company secret and never reported in the literature.
 
2.1.7       Dramaturgical Action (DmA)
Goffman (1959) first used the term in his work, 'The Presentation of Self in Everyday Life' and it is used by Habermas to describe the way an actor wishes to 
express himself to an audience when putting himself on 'stage'. Habermas distinguishes between a subject capable of free-will expression and an observable object 
with such properties as extension, weight and colour, to demonstrate the dramaturgical action of human actors (Habermas 1994 pg 91). Encounter and performance 
are key concepts in which participants form a visible public for each other and perform for one another, hence, attributes of style, aesthetic expression and formal 
qualities play an important role (Habermas 1984 pg 90 and 92).
 
Habermas states that dramaturgical action can be of a strategic nature, where stylistic features are employed to project a certain impression to an audience treated 
as opponents rather than as a public (Habermas 1984 pg 90 and 93).
 
Though Basden (1983) distinguished the demonstration role from others, he long felt that this role required better underpinning. We can see a similarity between this role
and dramaturgical action, in that in both the presentation of something is of primary importance.
 
2.1.8       A defence for Dramaturgical Action as a feature of IS via the HCI
Lyytinen (1986) states that dramaturgical action is of marginal interest to information systems design. However, not only do we find Basden's demonstration role to be 
important, but also multimedia presentations often have a dramaturgical as well as communicative purpose. Even though a the user(s) are not interacting with a fellow 
human,a KBS, via the human-computer interface (HCI), presents the intentions and social colour projected onto and into it by its human shapers. With the array of 
presentational tools available to an engineer, the HCI can become quite dramatic and, strategically, the engineer need be aware of such a dynamic to maximise the 
usability of the system.
 
3.         Applying Habermas’ Action Types to KBS construction, use and development 
In this section we attempt to integrate Habermas' thinking into the process of expert systems design, construction and development. We discuss a number of 
features and characteristics of KBS, how their form and importance varies and how such features may be enhanced according to Habermas' social theory. The 
discussion is summarized in Table 2.
 
3.1          Function of KBS
Here we are concerned with the purpose of a KBS, i.e. why it is constructed and in what ways it supports the users. This is of importance in determining what 
knowledge is required for the system.
 
Habermas' classification describes action as either purposive-rational or cultural. If the KBS is of a cultural nature, normatively regulated, communicative and 
discursive features must be provided and dramaturgical issues considered. This not only impacts the nature of the knowledge required for the KBS, but the design, 
construction, usability, social involvement, human-computer interface and cost of the system. Such a decision will involve ethical convictions, financial commitments, 
time constraints and issues of control and power.
 
In functioning purposive-rationally, KBS are likely to be cheaper, easier and quicker to construct and the user(s) and engineer(s) are likely to have significant power 
over the outcome of the finished artefact.
 
3.2                     Life-world of user
The life-world is the linguistic and cultural framework within which actors communicate. Habermas calls it the 'reservoir of taken-for-granteds, of unshaken 
convictions that participants in communication draw upon in cooperative processes of interpretation' (Habermas 198 Volume II pg124-127).
 
The life-world is important in that it emphasises social ‘context’. Such contextual issues apply to the HCI, the way the knowledge is presented and the way 
questions are asked and explanations provided. This problem will be most evident in a KBS built for cultural action, where the inter-subjective world of values, 
norms, feelings and quality of life is reliant on such appreciations of life-world.
 

 

Purposive Rational Action

Social Action

Social Action Type

Instrumental Action

Strategic Action

Normatively Regulated Action

Communicative Action

Discursive Action

Dramaturgical Action

Function of KBS

To achieve success for an individual

To achieve success for an individual or group

To achieve success whilst complying to established context situated norms

Oriented to reaching understanding

To facilitate the redemption of validity claims

To present the user ideas, beliefs or personality

 

Life World of User/Participant

 

Objective external world

 

Objective external world

Objective external world and Inter-subjectively shared, social world

Inter-subjectively shared, social world

Inter-subjectively shared social world

Inter-subjectively shared social world

Number of participants

1 or >1

1 or >1

>1

>1

>1

>1

 

KBS Knowledge Types

 

Heuristic, empirical and technical

 

Heuristic, empirical, technical and social

Heuristic, empirical, technical and Social (domain relevant norms and social behaviour)

Kg of KBS and modes and structures of communication – text, diagrams, norms, conventions and habits

Validity claims and their contextual meanings

Aesthetic, semiotic and behavioural

 

Important Construction Considerations

 

Quality and completeness of technical information

Quality and completeness of technical information and appreciation and/or influence of behaviour of other ‘actors’

Establishment of norms, effect of norms on behaviour, quality and completeness of technical information

Communication of norms, knowledge structure and inference process (logical reasoning) – if relevant

Facility to challenge and redeem validity claims (this will have implications for the kg structure of KBS)

Imaging and communication via symbol, graphic and audio

Accuracy of KB

Important

Important

Less Important

Unimportant

Unimportant

Depends

Completeness of KB

Important

Important

Paramount

Less important

Less important

Depends

 

 

Session Structure

 

 

Questions, results, explanations

 

 

Questions, over-ride, results, explanations

 

Questions (re social norms), result (normative profile), explanation

 

Questions, results, explanations, semantic explorations, sensitivity analysis

 

 

All to left, plus: comparison of users view with KBS, exploration of argumentation

 

User interface is important

Explanation Type

 

Inference structure and meaning of terms

Inference structure and meaning of terms

Why norms are relevant

Semantic structure and cultural meanings

Argumentation, departure from expectations

User interface is important

 

 

 

 

 

 

 

 

 

Construction considerations can be met in:

 

Distinguish understanding from context dependant problem solving

 

 

Distinguish understanding from context dependant problem solving

 

Multi-aspectual Knowledge Elicitation

 

Distinguish understanding from context dependant problem solving

 

Effective participant involvement and influence

 

Ensure robust and appropriate user interface

Table 2: Habermas, Action Types and KBS.

 

3.3          Number of Participants
Participation is of considerable importance with regard to recent developments in IS. With instrumental and strategic action the focus is on an individual's, or group's 
goal and the number of participants in the whole project can be a single individual only (engineer and user). However, in cultural action, where norms need to be 
established and effective communication and discursive action need take place, Habermas draws attention to the social group (Habermas 1984 pg 85).
 
3.4          KBS Knowledge Types
Once again, the distinction between purposive-rational and cultural action is important. Traditional expert systems have been dominated by the former and, 
consequently, are characterised by heuristic, empirical and technical knowledge/information. However, as we consider KBS and cultural action, ways of acquiring 
appropriate social knowledge, such as norms, values and information related to life-world, become important. Furthermore, more research and development can be 
aimed at the normatively regulated, communicative and discursive features of KBS and ways of expressing these features via the HCI. This is new territory for 
expert systems.
 
3.5          Important construction considerations
This consideration is important in that it prevents the knowledge engineer wasting time in incorporating knowledge that is of little value to the overall functioning and 
use of the KBS.
 
The first requirement for social knowledge is at the dramaturgical level and is directed toward the human-computer interface. To successfully effect a desired 
impression, such as maintaining interest, directing emphasis or encouraging group interaction, the type of communication via text, symbol, colour, image (moving or 
static) and audio, and their effect on the user becomes important. Within strategic action it is important to discern the behaviour of other actors when aiming for 
action success. As one moves into normatively regulated action, success is still important and the technical information needs to be accurate and complete; however, 
the normative context now becomes important as the expert system is expected to provide advice in-keeping with societal norms. A communicative and discursive 
action facility will be required if the KBS is to facilitate agreement and understanding, and, one may deduce that the absence of such facilities, as with conventional 
KBS, is a direct breach of Habermas' ideal speech situation and may be considered as inherently anti-social.
 
3.6          Completeness and Accuracy of Knowledge Base
The size and difficulty of the knowledge acquisition process depends not only on how complex and voluminous the domain knowledge is, but also on how complete 
and accurate a knowledge base need be.For some action types it is not always necessary to achieve full completeness or accuracy.
Completeness and accuracy are difficult concepts and always relative to the purpose of KBS.‘Complete' means that all areas or major topics that experts in the 
domain would deem it is necessary to cover have been represented in the KB, while 'incomplete' means that some might be missing. 'Accuracy' is related to how much
we can trust the KBS to not mislead its users in any of the areas or topics in the domain. In particular, the omission of context-dependent conditions can lead to
'brittleness' when in use, suddenly letting the user down without warning.
 
In instrumental action, where there is direct action in an objectified world, technical information needs to be as accurate as the available knowledge permits. 
In strategic action the notion of accuracy includes some fuzziness in the knowledge. With normatively regulated action, however, accuracy is less important, but
completeness is paramount.With communicative action and discursive action, both completeness and accuracy of knowledge represented in the KB are less 
important; what is important is to engage and stimulate the users' own knowledge as completely and accurately as possible within the social context of use.
This is often achieved via the explanation facilities rather than the inferences made in the KB (the main purpose of the latter being to ensure that appropriate 
stimulation is given to the user at all times). In dramaturgical action the importance of completeness and accuracy will depend on the purpose of the KBS.
 
3.7          Session structure
The session structure refers to what the user experiences during the process of running the KBS. The basic structure is a sequence of questions, selected 
dynamically for their immediate relevance, followed by some declaration of results. Explanations may be given, at the user's request, of both questions and results.
 
To aid IA, this basic session structure may suffice, but for all other types it is useful to augment it with other features that depend on the type of action
aided by the KBS. In SA, which makes fallible inferences about human beings, it is often useful to include a facility by which the user can override the results 
of inferences made by the KBS. For NRA, the explanation focuses on the normative element of the knowledge, and facilities that enable the user to evaluate their 
situation according to the norms can be useful - visual indications such as bar charts and traffic lights can be very useful.
 
For CA, the users' understanding may be enhanced by two types of facility: one to allow semantic exploration of structure of knowledge in the KBS, and one to 
allow exploration of how different situations 'behave' with respect to the knowledge, e.g. by means of sensitivity analysis.The former can be offered by graphical 
renderings of the inference net, and the latter by a what-if facility. Discursive action is supported by facilities not normally found in a KBS. These include 
allowing the user to make their own declarations about their beliefs, means of comparing these with those of the KBS itself, 'why not' analyses, and explorations 
of argumentation. The only KBS known to the authors that includes such facilities is discussed in section 2.1.6.
 
Dramaturgical action is important in that it determines how comfortable the user is and how they interact with the system. For all types of action, presentation and 
expression within the life-world context of culture and language are important, emphasising the importance of the social information and expression via the user 
interface.
 
3.8          Explanation type
The explanation facility seeks to communicate the meaning of the knowledge the KBS manipulates. For purposive-rational actions the explanation facility need only 
disclose the logic and reasoning of the inference process, and what the questions mean. However, in cultural action, norms and values are communicated for 
ratification by the user(s) as part of the session structure, together with explanations of why they are relevant. In discursive action care must be taken to ascertain 
and allow cultural meanings to be investigated and explanation is needed of departures from expectations and why arguments are valid or invalid.
 
3.9          Construction considerations can be met in:
This feature seeks tindicate how KBS design, construction and use may be altered to incorporate some of the principles from Habermas' 
theory of social action. Of significance in dramaturgical action is the HCI, which has already been discussed; whereas, in cultural action locating and expressing 
societal norms becomes important.
 
For a KBS to be used to aid IA, SA and CA the aim during construction should be seek understanding rather than experiential knowledge, and to make the 
context-dependent problem solving explicit (Attarwala and Basden, 1985, Ngwenyama and Klein, 1994). For NRA the emphasis is on ensuring that all relevant 
aspects of the situation in which the KBS is to be used are included, and Winfield (2000) has designed his Multi-Aspectual Knowledge Elicitation (MAKE) method 
to achieve this.For discursive action, the users themselves are encouraged to add or modify knowledge. For dramaturgical action the user interface is important so 
as not to distract the audience.
 
However, the theory of communicative action does not explain how these principles can be translated into practical and workable methodology and method for 
KBS.Herein lies the task of the knowledge engineer and KBS community: to appropriate the methodologies, methods, information and techniques most suitable to 
each action type. This is likely to involve the use, adaptation and development of suitable knowledge elicitation methods, communicative tools, participative,
iterative techniques and ethical standards.
 
4.         Summary and Discussion
 
4.1          Habermas’ Action Types and Conventional KBS
Habermas' action types have demonstrated a correlation with the classification of roles that were developed from empirical and 
intuitive observation of KBS use by Basden (1983), and provide a theoretical underpinning of the latter. Furthermore, the ELSIE system illustrated that a single 
system can be engaged within a variety of action types (instrumental, strategic, communicative and normatively regulated)even though the system was designed with 
one action in mind. Such flexibility is enhanced when the knowledge engineer seeks understanding rather than mere heuristics from which to build the knowledge base, 
and makes the context dependent problem solving explicit.Such usability features built into ELSIE were the result of such a process (Basden, Watson and Brandon, 1995) 
and thus include elements of NRA and CA as well as IA and SA.
 
4.2          Habermas’ Action Types and KBS Construction, Design and Use