The Electronic Journal of Information Systems Evaluation provides critical perspectives on topics relevant to Information Systems Evaluation, with an emphasis on the organisational and management implications
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Journal Issue
Volume 12 Issue 2 / Dec 2009  pp129‑198

Editor: Shaun Pather

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The Influence of net Benefits on Collective, Innovative, Configural System use: a Case Study of Small‑to‑Medium Enterprises  pp129‑140

Carla Wilkin

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An Evaluation of the Theory of Planned Behaviour in Consumer Acceptance of Online Video and Television Services  pp141‑150

Yann Truong

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Abstract

This study aimed at evaluating the applicability of the Theory of Planned Behaviour (TPB) model in predicting user acceptance of online video services. Few studies have applied the TPB model within this context, even though the model has proven to be effective in predicting technology adoption. Validating the TPB model would improve the understanding of both academics and practitioners of the most influential antecedents of user acceptance. Past studies have demonstrated the importance of integrating user needs and behaviour as a requirement for building successful user‑centric online services. Structural equation modelling was used as the main statistical procedure for data analysis. The results of the study confirmed that the TPB model was viable in predicting user acceptance of online video services. The findings also revealed that perceived behavioural control was the highest contributor to predicting intention to use online video services. Attitude toward use and subjective norm were found to have moderate predictive power, mostly because online video services present obvious benefits to users and are consumed privately. 

 

Keywords: technology adoption, online video, online television, web TV, Theory of Planned Behaviour, user acceptance of online videos

 

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Is a Multi‑Criteria Evaluation Tool Reserved for Experts?  pp151‑162

C. Sanga, I. M Venter

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Evaluating the Performance of Electronic Marketplaces: an Exploration of the Ownership Impact  pp163‑174

Philip O' Reilly, Pat Finnegan

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The Dilution of Effort in Self‑Evaluating Development Teams: Agile Loafing  pp175‑186

John McAvoy, Tom Butler

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ICT Evaluation in the Irish Higher Education Sector  pp187‑198

Marian Carcary

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