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1. Introduction
Many small and medium enterprises (SMEs)
try to adopt IT to support their business. Due to their limited
resources, SMEs IT adoption is different from larger business (Fink
1998; Thong 1999; Welsh & White 1981). An incorrect IT investment
decision can have devastating effect for SMEs. Therefore, SMEs need to
be very careful in their IT investment decision-making.
So far, the existing literature
seems to have concentrated more on drivers and barriers of IT adoption.
There is lack of strategy to guide SMEs in IT adoption process. From our
previous experience of assisting SMEs in IT Adoption, it appears that
the most frequently asked question by SMEs is how to adopt IT
successfully. This paper proposes a systematic IT adoption strategy for
SMEs. The strategy formulated is based on the existing literature and
authors’ past experience.
In the literature, SMEs have been
characterised using different criteria such as maximum number of
employees, the annual sales, and total assets (IFG 2002; SMIDEC 1998;
Utomo & Dodgson 2001; Walczuch et. al. 2000). In this paper, we adopt
Indonesian government’s definition of SMEs which is all business
organisation who posses assets less than US$ 1 Million (excluding land
and building) and have annual sales turnover less than US$ 5 Million (SMIDEC
1998). There is no explanation found in the literature on the reason
this definition used.
IT adoption can be viewed from the
diffusion of innovation theory (Fink 1998; Thong 1999; Thong & Yap 1996;
Utomo & Dodgson 2001). In this view, IT is perceived as something new
that is being introduced to members of a society for a certain period of
time (Rogers 1995; Schon 1971). IT adoption is defined as using IT to
support operations, management, and decision making in the business
productively (Thong & Yap 1996). Another definition of IT adoption by
Ayres is introducing new IT solutions to replace the old existing IT
systems or non-IT systems for achieving the same goals or solving the
same problem (cited by Jaakkola 1996). It can be concluded that IT
adoption is defined as using some form of IT to support business
operations and decision making.
The existing literature has
documented some of the drivers and barriers of IT adoption within SMEs
(Drew 2003; Dutta & Evrard 1999; Duxbury et. al. 2002; Thong 1999; Thong
& Yap 1996; Utomo & Dodgson 2001; Walczuch et al. 2000). Drivers are the
positive influences for IT adoption, while barriers are negative
influences for IT adoption. The drivers and barriers may come from two
different sources, those from within the internal SMEs and those from
outside SMEs (see figure 1 below). In the next section, the drivers and
barriers of SMEs’ IT adoption will be discussed further.
The term IT has been widely used in
existing literature. Some definition of IT include the technology side
of Information Systems (IS) (Hollander et. al. 2000), the technology
that enable computer based information systems (Laudon & Laudon 2000),
and collection of computer systems used by an organisation (Turban et.
al. 2002). However, the following definition more comprehensively
describes what IT is:
“Information technology comprises
those technologies engaged in the operation, collection, transport,
retrieving, storage, access presentation, and transformation of
information in all its forms…” (Boar 1997, p. 28)
For this paper, the term IT would
be defined as all the technology that is used by an organisation to
collect, process, and disseminate information in all its form.
Therefore, the component of IT will include hardware (computer, printer,
scanner, etc), software (operating systems, application development
language, office application, etc.), and telecommunication devices
(modem, networking hub, network interface card, etc).
A specific technology used as an
example in this paper is Electronic Mail (email). Email is defined as a
computer-based system that facilitates written information exchange and
storage (Adams et. al. 1993). The current email systems enable user to
send graphical and multimedia information as an attachment to the body.
Email also is known for its capability to enable asynchronous
communication (Adams et al. 1993; Markus 1994). Within SMEs email have
been used quiet extensively for communication (Sillince et. al. 1998;
Walczuch et al. 2000). The reason for SMEs to use email is usually for
cost reduction purposes as replacing facsimile communication (Sillince
et al. 1998). Facsimile communication, especially international
facsimile transmission, is quite expensive. Other weakness of facsimile
is graphical document being transmitted are not of adequate quality for
design purposes.
The paper starts with the brief
introduction on SMEs and IT adoption process. It describes the current
problems faced by SMEs in their effort to adopt IT successfully. The
next part will discuss the strategy for adopting IT that can be used by
SMEs. This is followed by a brief explanation on the strategy
application. An example of adopting email replacing facsimile
communication within an Indonesian furniture company is used to
illustrate the model.

Figure 1: High Level view of SMEs’ IT Adoption Drivers and Barriers
2. Drivers and barriers of IT adoption
within SMEs
Drivers and barriers in SMEs’ IT
adoption may come from within the organisation and those from external
organisations. The internal factors consist of the attitude, knowledge
and support of the owner/manager, resources availability, and employees’
attitude, knowledge, and acceptance. External factors consist of
suppliers and customers, competitors, government and its agencies, and
external expertise in form of IT product vendors and consultants. The
following section will discuss these factors.
2.1 Internal drivers and
barriers
2.1.1 Owner and Manager
Within SMEs, the same person often
assumes the role of owner and manager. Owner is the major investor who
provides SMEs with capital. Manager is the person who is responsible to
carry out managerial functions such as planning, organising, executing,
and controlling (Stoner 1994). Owner/manager needs to allocate the
resources and devote significant time and effort to manage adoption
process. Therefore, owner/manager supports are vital for the success of
IT adoption (Cragg & King 1993; Fink 2002; Lanz 2002; Mehrtens et. al.
2001; Mirchandani & Motwani 2001).
Owner/manager support comes in the
form of their knowledge of IT and the perception of the benefit obtained
from using IT (Attewell 1992; Chesher & Skok. 2000; Cragg & King 1993).
The perceived benefit of IT could be a motivation for owner/manager to
adopt IT, even for those who have limited IT knowledge and skills. On
the other hand, limited knowledge of IT could be a barrier in adopting
IT. Owner/manager of SMEs might be confused with the various choice and
rapid development of IT (Venkatesh & Brown 2001). Adequate knowledge of
IT adoption and its associated impact toward organisation might also
discourage owner/manager (Agarwal & Prasad 2000; Love et. al. 2001).
2.1.2 Resources
Resources, especially financial
resources are needed to finance the adoption process (Chau 1995; Utomo &
Dodgson 2001). Since SMEs have limited financial resources, it might be
difficult to obtain desired IT products. Limited financial resources
also forces SMEs to be very careful in selecting and implementing IT.
This limitation manifests itself in the effort of SMEs to prioritise
which features of IT solutions should be selected. An incorrect IT
investment decision can have significant financial consequences for SMEs
and in extreme condition, it may lead to a bankruptcy. The associated
high risk of IT investment could discourage some owner/manager to adopt
IT for their company (Agarwal & Prasad 2000; Love et al. 2001). Limited
financial resources also mean that SMEs might not be able to obtain
necessary external expertise such as consultant or additional training
from the vendors (Attewell 1992; Cragg & King 1993). SMEs would have to
rely on the availability of government assistant or voluntary
consultancy from higher education institution (Utomo & Dodgson 2001).
2.1.3 Employees
Employees are the users of IT
within SMEs and use IT on a regular basis. Employees’ acceptance will
have positive impact toward IT adoption (Fink 1998; Lanz 2002).
Employees will likely accept and support IT adoption if they can be
convinced of the relative advantage and perceive IT as easy to use
(Davis 1989).
The rate of adoption and usage of
IT by employees is affected by the training provided (Attewell 1992;
Love et al. 2001). Better IT knowledge would help employees in adopting
the new technology. However, it is often the case that the employees
refuse to adopt the new technology due to various reasons, such as
dangers of job loss (Love et al. 2001) and reluctant to change the work
practices (Drew 2003; Love et al. 2001). In this regard, owner/manager
has the power to influence, motivate, or even force the employee to
adopt the new technology. After all, the acceptance of new technology by
employees and end users is one of indicator of successful adoption (DeLone
1988).
2.2 External drivers and
barriers
2.2.1 Competitors
Competitors could be one of the
important external factors considered by SMEs in IT adoption. IT could
be used as a tool to gain competitive advantage (Earl 1989; Galliers &
Sutherland 1999; Turban et al. 2002). SMEs could use IT to stay ahead of
or to keep pace with the competitors. IT adoption decision would be
influenced by the relative advantages gained by SMEs compared to their
competitors. If there is no relative advantage gained by SMEs, IT might
not be adopted.
2.2.2 Suppliers and customers
Suppliers and customers are another
factor being considered in IT adoption. IT can be used to support the
business relation with suppliers and customers, for example by
processing transaction more efficiently, improving response time,
reducing cost of transaction, increasing the amount of transaction
processed, etc. (Hollander et al. 2000). However, from previous
experience, it is unlikely that the adoption decision would be
influenced by compatibility with the customers’ and suppliers’ systems.
The decision on what type of IT solution to adopt IT is more likely to
improve services rather than focusing on how effectively it integrates
with customers and suppliers systems.
2.2.3 Government
Since IT, in most cases, might not
be SMEs core business or competence, they need external assistance. In
some countries, government and its agencies often provide such
assistance to help SMEs in improving their business (Drew 2003; Utomo &
Dodgson 2001). However, in European SMEs, government assistance is not
desirable due to the gap between what is really needed and what is
provided by the government (Dutta & Evrard 1999). For example, the
government might provide series of IT workshop and training for SMEs.
However, what the SMEs really need is consultation during the adoption
process. The government role can be either encourage or discourage IT
adoption depending on what kind of policy is implemented to assist SMEs.
Some governments use welfare model where they hand out the assistance
package directly to SMEs (Dutta & Evrard 1999), others choose to
formulate policy and provide access to enabler infrastructure to allow
SMEs development (Walczuch et al. 2000).
2.2.4 External consultants
Another source for assistance is
independent and impartial consultants and IT product vendors (Chau 1995;
Fink 1998; Utomo & Dodgson 2001). They could provide expertise regarding
IT adoption for SMEs. However, SMEs need to consider the budget
available for hiring consultants’ service since they usually involve
considerable expense.
Drivers and barriers of IT adoption
within SMEs are important factors to successful adoption. SMEs need to
be aware of those drivers and barriers in managing IT adoption process.
By recognising what kind of positive and negative influence may exist,
SMEs could prepare a plan to adopt IT successfully. SMEs should be able
to utilise the drivers and avoid or reduce the negative impact from the
barriers.
So far, the majority of existing
literature only describes the drivers and barriers of IT adoption within
SMEs as mentioned above. Knowing the drivers and barriers is not
sufficient to adopt IT effectively and successfully. How to manage those
drivers and barriers during IT adoption process is equally an important
issue to study.
3. Guidelines for adopting IT
The following guideline is based on
the existing research literature on IT adoption within SMEs and authors’
experience in assisting IT adoption within Indonesian SMEs over the last
6 years. One particular experience to illustrate the application of the
process model is email adoption. The process model is shown on figure 2.
The guidelines have been formulated to manage drivers for supporting IT
adoption and to reduce negative impact from the barriers.

Figure 2: Process Model for SMEs’ IT Adoption
The description of the process
model is as follows:
1. SMEs need to evaluate
the need for IT. SMEs have to find out why they need IT and explore the
relative advantages of IT for their organisation. SMEs must consider
what are the costs and benefit of using IT. SMEs should find out what is
the foreseeable impact of IT on their business, their customers and
suppliers, as well as competitors. At the same time, SMEs need to
consider what kind of external assistance such as consultants,
government agencies, and vendors available to help them in adopting IT.
Last but not least, SMEs need to consider compliance to the current
government policies regarding the use of IT.
SMEs also need to define general
requirements for IT solutions (Nikula & Sajaniemi 2002). The goal of
this stage is to determine what kind of IT solution is needed
immediately and define the essentials features desired. There are
existing methods from the requirements engineering discipline to assist
organisation in determining their IT requirements. In general, the
processes to define the requirements are requirements elicitation,
requirements analysis, and requirements validation (Hay 2002; Kotonya &
Sommerville 1998; Sommerville & Sawyer 1997). The more specific process
can be adapted from the requirements engineering for
commercial-off-the-shelf (COTS) products (Alves & Finkelstein 2002;
Kontio 1996; Rolland 1999). Since the process involves finding
high-level organisational requirements, owner and manager should be
involved. Owners and managers are the sponsors and the key decision
makers within SMEs. The output of this stage is a list of agreed
features of IT solutions needed by SMEs. The list can be drawn in a
spreadsheet or they can be captured in a requirements management tool
such as Requisite Pro™, if a consultant is involved who has access to
them. It is not unusual to produce an extensive list of features. The
limited financial resources would have to force SMEs to prioritise their
needs. SMEs need to select the most important features to be implemented
immediately. The other less important features can be obtained if they
still have enough time and money. The priority list will guide SMEs in
the selection of IT solutions.
In our experience within Indonesian
SMEs, the immediate need for SMEs who do not have IT at all is initially
to support marketing and order processing functions. In marketing areas,
SMEs need to maintain customers and potential customers record, followed
by providing immediate response to customer’s inquiry, and to design
marketing plan (Hollander et al. 2000). In order processing functions,
SMEs need to effectively process customer’s orders, report the order
status to customers, and process order documentation (Hollander et al.
2000). The next functions that usually need to be computerised may be
accounting and financial management. This is necessary to manage
financial and accounting information such as financial statement, income
statements, and tax related report.
2. Evaluating the SMEs’
organisational readiness for IT adoption. First, SMEs need to assess
their organisation’s IT maturity as shown in table 1.
SMEs could assess their position in
term of IT maturity by looking at the element of organisation’s IT. For
each element (strategy, structure, systems, etc.), SMEs could assess
their current condition according to the stage column. For example, an
SME might find that their strategy for IT is in stage 1 where they only
acquire IT solutions needed. In the skills possessed by employees and
owner/manager the SME might find that they have some systems development
skills. By assessing the current organisation’s IT maturity and
considering the desired IT features formulated in step 1, SMEs could
determine the gap between what is the current condition and the desired
condition. This will guide SMEs in finding the appropriate solutions
available in the market in step 3. SMEs can ask external consultants to
help them in assessing the IT maturity.
The output of this
stage is also considered in step 4 when matching the vendors’ offer and
the current SMEs’ IT readiness. The SMEs’ IT maturity will reflect the
readiness to adopt new technology. SMEs can determine whether the
available IT solutions can be implemented with the current condition.
Table 1: Organisation’s IT maturity
assessment x (adapted from Galliers & Sutherland 1999)
|
Element |
Stage |
|
|
1 |
2 |
3 |
4 |
5 |
6 |
|
Strategy |
Acquisition of IT |
Reactive |
Top-down Planning |
Integration |
Environment
Scanning |
Strategic advantage |
|
Structure |
None |
Subordinate |
Centralised |
Information Service |
Coalition |
Central
Coordination |
|
Systems |
Ad-hoc
Independent |
Overlapping
systems |
Centralised |
Decentralised |
Coordination |
Inter-organisational |
|
Staff |
Programmers/
Contractors |
Systems
Analyst |
IS Manager |
Business Analyst |
Corporate IS |
IS Director |
|
Style |
Unaware |
Ignorance |
Delegation |
Democratic |
Individualistic |
Business Team |
|
Skills |
Low level
technical |
Systems
development |
Project
management |
Organisational
integration |
Entrepreneurial |
Senior
Management |
Organisation
goals |
Unaware |
Confuse |
Concern |
Cooperation |
Opportunistic |
Interactive
Planning |
3. By considering the
output from step 1 and step 2, SMEs can evaluate the available and
relevant IT solutions on the market, assuming that there is no internal
capabilities to develop IT solutions (in sourcing). SMEs need to
consider the following information in their evaluation:
§ Total cost of ownership
refers to the total cost to acquire, implement, operate, and maintain
the systems (Computerworld 2003)
§ Ease of use and user
friendliness. These two characteristics said to be drivers for
successful IT adoption (Adams et. al. 1992; Davis 1989; Igbaria et. al.
1998) This information can only be obtained either by trying the
products or obtaining information from former users.
§ External support
availability such as vendor and consultant to assist SMEs in adopting IT
(Fink 1998; Utomo & Dodgson 2001). Consultants can fill the internal
knowledge gap within SMEs, while vendors can assist SME in implementing
the IT solutions.
§ Flexibility to be used
by other functions within organisation and multi function capabilities
to serve different purposes within organisation. This is important due
to the SMEs’ limited financial resources(Welsh & White 1981). This means
that SMEs need to purchase a flexible technology product that can be
immediately customised for different purposes. Office suites software
package and multi functions centre (printer, scanner, fax, and copier in
one product) are the examples of such capabilities.
In our experience, cost and benefit
analysis (CBA) for particular application as used in typical systems
development would not be used here. In reality, it is often that the IT
solutions acquired would not be used just for particular application but
also for other applications within the organisation. Instead, the
flexible and multi functional hardware and software would be more
useful. Therefore the CBA methods applied would need to consider the
benefit of IT solution for the whole organisations not only for
particular systems.
There might be more than a handful
of IT products and their vendors in the market, while the time to
consider the options might be limited. In our experience, it is not
unusual to invite as many vendors as possible in the given time to bid
on a simple tender. Based on received proposals, the evaluation can be
conducted.
4. Matching the available
solutions to general requirements for IT solutions as defined in the
first step. The matching process can be done by comparing the desired
features of IT solutions from the first step with the proposals from
vendors. It is more helpful if the vendors’ product features are listed
in a spreadsheet and compared with the desired features (also in a
spreadsheet). The IT products should be selected with respect to how
many features are matched to the desired features and cost to acquire,
operate, and maintain. As discussed in step 1, only essentials desired
features needs to be compared with offered features from vendors. It is
important to comply with the priority list due to limited financial
resources available.
5. Implement the selected
IT solutions. Vendors and consultants’ assistance can be very useful at
this stage. There maybe several scenarios that could occur at this
stage, which are (Bridge & Peel 1999; Chen et. al. 2000; Chesher & Skok.
2000):
§ Internal development,
where SMEs develop their IT solutions from scratch using internal IT
human resources.
§ External development,
where SMEs outsource their IT development from scratch.
§ Implement
Commercial-Off-The-Self (COTS) solutions, where SMEs acquire COTS
products with or without adjustment. The software producer could do the
modification of COTS by request or the modification is done by the SMEs
by using either internal or external expertise.
§ Any combination of three
above.
6. Evaluate the IT adoption
(post adoption) using the existing measurement of success (DeLone 1988;
Thong & Yap 1996):
§ Impact on the business,
whether the IT adopted have changed the way SMEs conduct business. It
might be as simple as reducing time for transaction processing, cost
reduction, increase in transaction volumes, etc.
§ The extent of actual use
of the IT refers to what kind of application being used, frequency of
used, and the duration of use.
§ User satisfaction refers
to whether the users (employees and manager) are satisfied with the
performance and features of the systems.
4. Example of adopting email
In this section, we provide an
example of IT adoption to illustrate the application of our proposed
process model. The IT component being adopted was electronic mail
(email).
4.1 Problems
Company A is a furniture company
situated in Central Java region, Indonesia. The company needed a new way
of communicating with their buyers, which are mainly from outside
Indonesia. The previous mode of communication was using facsimile to
send and receive documents. These documents are involved in order
negotiation process. The negotiation process usually starts with the
buyers sending the design and specification of the furniture. Company A
would reply with their offer, time frame to manufacture the order, and
any technical improvements necessary for the furniture design. The
process will continue until both company A and the buyer reach an
agreement. During the production process, Company A is required to send
regular reports on the production progress and any technical changes
needed for the order shown with the picture from the workshop and
furniture being produced at that time. Both Company A and their buyers
often send and receive graphics document. Facsimile was considered
unfavourable due to the high cost of operation and maintenance, limited
graphical capabilities where facsimile transmission could not deliver
sufficient detail on the documents, and the difficulties to organise
hard copies of the document from facsimile communication.
The need for replacement for
facsimile communication, which was too expensive and lack of necessary
graphical details forced the company to start the process of adopting a
new IT solution. Recognising the need, Company A then could initiate
step 1 to assess the real need for IT solution. In this case, Mr D as
the owner/manager has taken the initiatives himself.
4.2 The process of
adopting email
Company A’s IT consists of 1
Personal Computer (PC) for administrative duties (word processing,
spreadsheet book keeping, etc.), 1 PC for technical drawing and
furniture design, a facsimile machine, a low level digital camera, and
an ink jet colour printer. Both PCs are using Microsoft Windows 98
operating system. There are 3 staffs who use the PCs on a regular basis,
which are the book keeper, interpreter (to negotiate with overseas
buyer), and the furniture designer. Both the book keeper and interpreter
are university graduates with accounting degree. The furniture designer
is an architect student.
The owner and also manager of
Company A (Mr D) believes that he can utilise Internet as a cheaper
alternatives to facsimile but with better quality especially in
delivering graphical documents. This believes was based on various
information he received from local newspaper, trade magazine, and few
fellow furniture exporter. In this stage, Mr D has identified the need
for particular type of IT that can help his company in replacing
facsimile communication (Step 1). He also briefly access the existing
technology possessed by Company A as the part of organisational
readiness part. At the same time Mr D also aware that his company did
not possessed sufficient manpower to handle neither complex IT systems
nor financial resources to finance massive IT investment (Step 2).
Initially Mr D informally requested
proposals from the local IT vendor who has delivered him the previous IT
components. The vendors came up with a solution of a website with a full
electronic order processing capabilities. The package will cost Company
A about 30 million rupiah (approximately US$ 3000 – 4000). Since the
vendor’s offer was the biggest investment for Company A, outside
production facilities, Mr D was discouraged and did not continue with
his plan for quite sometimes. Mr D also thought that the offer from the
vendors was too high since he only needed cheaper alternatives to fax
without sacrificing the quality of information. In this stage, Mr D has
conducted stage 3 and 4. He sought available alternatives solution from
the marketplace and at the same time matching the alternatives with his
company’s requirements and availability of resources. Company A simply
did not have enough manpower and financial resources for the solution
offered by vendor.
Fortunately one of the
administrative staff, who helped Mr D in negotiation as interpreter,
came up with an idea of using Email. His argument was the existing IT
infrastructure was sufficient, majority of their buyers have an email
address, and what they needed was just an Internet connection. He also
pointed out that the Indonesian telecommunication company, PT Telkom,
provides an Internet access through the ordinary phone line called
Telkomnet Instant. Users just need to set their PC and modem and dial-up
to Telkomnet Instant. The cost of connection will be included in the
monthly telephone bill and they only pay on how long they are connected
to the network. Telkomnet Instant also provides free email that can be
accessed using any Email client software or through the web (webmail).
At this stage, Mr D once again found other alternatives from his staff
and he repeated step 3 and 4 from the model. Once the need and
capability of the organisation have been recognised, finding and
matching available IT solution would more simple.
Considering the cost of using Email
was much cheaper, Mr D decided to try the Email alternatives. Company A
moved to the implementation (Step 5). Since the PCs have already been
installed with Microsoft Windows 98, all they needed was just activating
the internet connection facilities. After setting up the internet
software and a short training session by a volunteer consultant from a
local university, Mr D and his staffs tried to send their regular
production progress report to a buyer located in North America. They
send a word processor documents (with pictures taken using digital
camera was embedded) to the buyer as an Email attachment. The buyer was
quite happy with the new mode of communication, especially with better
quality on the picture send within the report. In this stage, Company A
have been assisted by an external consultant. Fortunately, since this
consultancy were on voluntary basis, it was affordable.
After the first buyer’s trial, Mr D
and his staffs gradually introduced Email as the preferred mode of
communication to other buyers. After evaluating the trial, Mr D and his
staffs immediately recognised the benefit of using email compared to
facsimile communication. The immediate benefit of using email were the
cost of communication with the overseas buyers was significantly
reduced. In the evaluation process, they also addressed the possibility
of using email to manage all email communication with their buyers.
Since this was not on the previous training, they needed more
assistance. Again with the help of the volunteer consultant, additional
training was held to help Mr D and his staffs manage the Email from
various buyers using the built in capabilities of Microsoft Outlook
Express to organise and sort email. This facilities enable Company A to
track the negotiation process and the production reports.
5. Discussion
Although the process model seems
like a sequential process, it is possible to have iteration between
steps. Experience has shown that the first and second steps are crucial
for the adoption process. These two steps can be done almost in
parallel. The idea of step 1 and 2 is to assess what the current
condition of organisation’s IT is and what is needed. After knowing what
is really needed and what is available internally, SMEs can fill the gap
by searching for suitable IT solutions available in the marketplace. Mr
D have been postponed the adoption of IT (the web based systems proposed
by the vendors) due to the unavailable funds and the fact that the offer
was not appropriate. In the next initiatives from his staff, Mr D once
again reassessed Company A’s readiness and requirements. This time an
email alternative was considered sufficient and feasible to be
implemented.
Step 3 is the evaluation of what is
available in the market. It might be in a simple tender process by
inviting as many vendors as possible in the given time. In step 4, SMEs
need to compare vendors’ offers with the desired features of the IT
solution needed. The selection criteria can be as simple as the IT
solutions that match the most desired features and also with reasonable
and affordable price. This process might need to be repeated if SMEs
could not find suitable solutions n the first time. In this stage Mr D
and his staff already possess the IT components needed to use email.
They only need the Internet connection. There is more than a handful of
ISPs in Central Java region. However, Telkomnet Instant does not require
the user to subscribe to certain plan. As long as they have a telephone
connection and modem they could utilise the network as a gateway to the
internet. The billing is also simple, it will appears as separate
section on the monthly telephone bill.
Step 5 is the implementation of
selected IT solution. Since there is several different IT solutions’
procurement strategy (internal development, external development, COTS,
and their combinations), SMEs will go through different process.
However, in our experience majority of SMEs might like to select
external development and COTS solutions rather than internal development
due to lack of internal knowledge and expertise in developing systems
in-house. For external development, SMEs could use external consultants
for developing systems, while in COTS solutions the vendors will provide
installation, training, and maintenance of the systems. It all depends
on how much is their budget and if they can afford external consultants.
It is also possible that SMEs will combine the development strategy such
as purchase COTS solutions and have external consultants for adapting
the COTS product to suit SMEs’ working environment. In this stage
Company A have been helped by a consultant from a local university for
setup and training. Since all the necessary hardware, software, and
telecommunication line were available, Company A only need to activate
them. The consultant helped Mr D and his staff to activate, setting up,
and use email package. The next step was to introduce their email
capabilities to their overseas buyers gradually. And the last step was
utilising the email client software to manage all email communication.
Post adoption evaluation (step 6)
should be conducted to assess the impact of new systems and also to
learn from the experience (DeLone 1988; Thong & Yap 1996). The result
from post adoption evaluation can be used as feedback to improve the
SMEs’ IT requirements and the matching process between what is available
in the market and what is needed. In the future, this can be useful to
adopt any new IT solutions needed by SMEs. In Company A, this step has
been conducted informally and in parallel with the implementation. Mr D
felt that email have been very useful for his company. As the result,
the buyers also satisfied with
6. Conclusion
Adoption of IT within SMEs is
different from larger business. SMEs have limited resources to be
allocated for managing IT adoption process. Therefore, SMEs need to be
more conservative in their IT investment. Currently, the existing
literature seems to concentrate more on drivers and barriers of IT
adoption within SMEs. There is lack of rigorous strategy on how to
manage IT adoption process.
The guidelines for adopting IT for
SMEs formulated based on existing literature and authors’ experience in
Indonesian SMEs. It consists of assessing the SMEs’ IT requirements
(step 1), assessment of organisations’ IT maturity (step 2), evaluation
of available IT solutions in the market (step 3), matching the available
solutions with the SMEs’ IT requirements and SMEs’ IT maturity/readiness
(step 4), implementation of selected IT solution (step 5), and post
adoption evaluation (step 6). Even though the guideline seems like a
sequential process, it is possible to use the guidelines in iteration.
Since the guideline is based on
authors’ past experience in Indonesia, it might not be applicable in
different context. Culture plays an important role in any technology
adoption, be it national or organisational culture (Rogers 1995).
Currently a multiple case study is prepared to investigate this
phenomenon further. The case study will collect more data from
Indonesian SMEs to improve the understanding of IT adoption process
within Indonesian SMEs. The case study will also validate and refine the
strategy for IT adoptions within Indonesian SMEs. The collection of IT
adoption process and specific strategy for adopting IT solutions
proposed in this paper would be of great benefit for future decisions
that SMEs have to make.
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