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ECITE:
European Conference on Information Technology Evaluation
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Social
Factors and the Adoption of Electronic Grocery Systems (EGS) – The
Australian Experience
Clare Lewis, Deborah Bunker and Farhad Daneshgar, University of New
South Wales, Sydney, Australia,
d.bunker@unsw.edu.au ;
f.danesghar@unsw.edu.au
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Abstract:
This study looks at the role that
social factors play in a consumer’s decision to purchase goods or services
online. Of particular consideration to this research is the Australian
electronic grocery shopping (EGS) industry. Social factors have been found
to play a part in technology adoption studies. This research looks at EGS
as a technological innovation, and attempts to assess the priorities of
the potential market of consumers and the importance of social factors in
their adoption decisions. |
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