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1 Projects and project management.
The ISO 8402 definition of a project
(cited by Lockyer and Gordon, 1996 p1), states that it is:
‘a unique process, consisting of a
set of co-ordinated and controlled activities with start and finish
dates, undertaken to achieve an objective conforming to specific
requirements’.
This is an engineering view
reflecting the origins of project management in the manufacturing and
construction industries. This perspective, which prevailed until
comparatively recently, sees a project as a task-focused entity,
proceeding in a linear or similar way from the point of initiation to
implementation. However, project management is now increasingly
recognised as a key generic skill for business management (Fangel 1993),
with “management by projects” emerging as general mode of organizing for
all forms of enterprise (Turner 2003). This change has added further
impetus to the study of the human aspects of projects by academics and
practitioners (Sotiriou and Wittimer 2001 ; Zimmerer and Yasin 1998).
In parallel with this development,
work has been done to clarify what is meant by the ‘success’ or
‘failure’ of an IS project (Thompsett 1995 ; Wateridge 1998) and to
identify appropriate evaluative criteria. Most writers, for example
Schwalbe (2002), Tukel and Rom (2001) and Wright (1997), promote the
importance of on-time delivery, within budget and to an expected
standard of quality but Hartman and Ashrafi (2002) extend this list to
ten measures of project success. One conceptual problem underpinning
these differences is the need for a clear separation of factors
contributing to successful project and those for the successful
management of the project.
The latter forms part of the total
project and though intertwined; each domain has different stakeholders,
time frames, objectives and outcomes (Atkinson 1999 ; Geddes 1990 ;
Munns and Bjeirmi 1996 ; Shenhar, Levy and Dvir 1997).
Figure One presents an open system
view of a project. The frame represents the context of the project and
within this boundary there are two evaluative dimensions. The horizontal
perspective concerns the transformation of business inputs to outputs
i.e. benefits (Ward, Taylor and Bond 1996) and is not the subject of
this paper. The vertical dimension is the focus of the present study,
which aims to explore the way leadership affects the project process. It
takes as its thesis, a socio-political ideal that the successful conduct
of a project depends upon how well the project addresses the constraints
(as political forces) by mobilising counter-forces in the form of
resources. These may include the operation of appropriate task
mechanisms (processes), use of finance, the deployment of development
technologies (platforms) but these mean little without the fourth, most
vital element - people.

Figure 1: The Evaluative Domains of
an IS Project (after Maylor 1996)
There have been many studies of
business executives but far fewer investigations of project leaders.
Although the importance to an IS project of a good (or poor) leader may
appear to be intuitively obvious, there is disagreement between
authorities about whether, in fact, this assumption is totally valid.
Smith (1999) and Thite (2000) argue
that there is strong evidence that a project may fail through lack of
leadership and that these problems are endemic to all types of project,
not just those concerned with information systems (Frame 1994 ; Jiang
2001). This conclusion is contested by other research, which suggest
that leadership is not a particularly important success factor for
project success (Cooke-Davis 2002 ; The Standish Report 1995). Perhaps,
these diametrically opposed positions stem (in part) from the difficulty
of elucidating exactly what ‘leadership’ means because the word is so
value-laden, reflecting the observer’s view of a leader in action. As
Bennis and Nanus (1985 p 23) wryly observe:
“Like love, leadership continued to
be something everyone knew existed but nobody could define.”
Leadership may be constructed as a
state of mind, a process, a skill or a function: it can appear to be all
these things and more. However, the common factor for the different
conceptualisations is the requirement for there to be a leader and a set
of activities performed by the leader, which creates and maintains a
link to individuals, who are the followers of the leader (Buhler 1993).
Accordingly, the understanding that has been chosen as the paradigm for
the present research, is that leadership is conceived as:
“a relationship through which one
person influences the behaviour or actions of other people” (Mullins,
1999, p253).
A second issue to obscure the
nature of leadership has been the debate surrounding the differences
between managers and leaders (Kotter 1990 ; Sadler 1997 ; Zalenik 1992).
In practice, the terms are often used interchangeably, since the nature
of projects always requires both ways of working (Hickman 1992). The
term ‘managerial leadership’ (Robinson 1999) incorporates both the
technical task-orientated and people-focused elements of the IS project
leader’s job and is consistent with the generic bilateral structure of
managerial roles proposed by Mintzberg (1992). The effects of this
duality resonate throughout this study of leadership.
2 Leadership theories.
Adair (2002 p59) states: “that the
Anglo-Saxon root of the words lead and leadership is ‘laed’, which means
a path or road.” The nature of leadership as a form of path-finding was
first examined by Socrates and later explored by Hegel and Carlyle but
the first complete perspective on leadership was the Trait approach (Taffinder
1995). This theory sought to identify personal attributes of leaders and
how these differed from followers (Chemers, 1997 ; Northhouse 1997). A
study of traits conducted by Edgemon (1995) was focused upon IS/IT
projects and looked at the effectiveness of technical teams. The
investigation concluded that successful IS project leaders were adept at
problem solving, giving of trust, recognising achievement and coping
with stress. However, there are problems with associating personality
types with real-life examples of successful leaders or providing a
satisfactory explanation for the non-emergence of leaders (Kirkpatrick
and Locke 1991; Steyrer 1998). Consequently, attention moved to
leadership style theories (Mintzberg 1998; Tannenbaum and Schmidt 1973).
A development of style theory that
recognised the context for the exercise of leadership led to the
emergence of a third perspective – contingency or situational theories.
These models consider leadership as an exercise in socio-political
influence (Griffin 1999) by which some leaders are successful in
particular circumstances but not in others. These circumstances, or
situations, are the intervening or contingent conditions for the
exercise of leadership (Toveda 1994). By combining some of the ideas of
traits and style theory, situation models can be used to analyse
adaptive behaviours within a changing environment. This is what is often
found within IS/IT projects. These are characterised by intensive
team-working, where individuals may be geographically dispersed and have
only a part-time commitment and may not be ready to participate (Buttrick
1997). In this context, situational theory gives a good insight into the
exercise of leadership, because it is predicated upon the
socio-political dynamics of interdependence (Kelly and Thabaut 1978) by
recognising the importance of interpersonal communications within the
team.
A variant of situational theory
created by Hersey and Blanchard (1993) develops this idea by placing the
relationship of the leader and followers (the team) at the locus of a
model. Cartwright and Zander (1968) explain this bond is a form of
contract. The leader attempts to satisfy both the goals of the group and
the individual. The followers ‘reward’ the leader for this contract, by
donating commitment, trust and ceding power-based status to the leader.
However, not all theorists, for example, Cooksey (2003), are fully
convinced by leader-follower paradigm, expressing strong doubts about
its general validity and universality.
3 Empirical research.
The aim of the research was to find
possible linkages between behaviour of IS project leaders, team members'
experiences of those behaviours and project lifecycle/process management
outcomes. The Hersey-Blanchard (HB) model has been operationalised
(Cairns et al. 1998) in a form of an instrument for evaluating different
styles of leadership. These principles were used to investigate project
leadership within the IS development department of a financial
outsourcing company that manages investment portfolios for national and
international clients.
At the case study site a sample of
project teams and projects was purposefully selected using two criteria:
1. Informants had participated from start to
finish within a particular project.
2. These projects were completed between December
2001 and January 2003.
The research sample reflected the
project leader- team structure. Firstly, project leaders were approached
to acquire evidence about the project leader's dominant leadership
style. The data was collected using the instrument mentioned above. This
consists of a questionnaire with twelve questions, each with four
possible answers, carrying a score of either –2, -1, +1 or +2.
A scale from negative twenty-four
to positive twenty-four was used to represent the adaptability of the
project leader. The leadership style was measured along four dimensions:
High Task-Low Relationship; High Task-High Relationship; High
Relationship-Low task and Low Task-Low Relationship. Before distribution
to the informants, the questionnaire was piloted to establish its
appropriateness for an IS project. Although no significant changes were
needed to the instrument its design was altered slightly to include
demographic details about the leader, such as gender, age,
management/leadership training received and length of service at the
company.
A second sample group represented
members of the project team, the leaders of which, were the subjects of
the study. Here data was used for identifying differences between the
leadership style as determined by Hersey and Blanchard's model and the
perceptions of team members, as the ‘followers’ of that leader. Due to
time limitations and problems of access, only one person was randomly
chosen as a representative of each team. Where a member declined to take
part, a second person was selected from the team, again randomly.
Lastly, project time, cost and
quality data was collected from internal reports about each of the
projects managed by the participating project leaders. This data
detailed time, costs variances and also problems associated with the
system during the first two months of ‘live’ operation. The latter was
interpreted as indicative of the quality of the project management
process.
3.1 Data analysis method.
The project leaders were ranked in
order of his or her score of overall adaptability, as assessed by the HB
instrument. Then each project was analysed for:
(i) variance to scheduled elapse time
(ii) variance to monetary budget
(iii) operational system quality
A spreadsheet was created with the
leaders sorted in descending HB score order and with the project
rankings listed in another three columns. A software package (SPSS) was
used to calculate the bivariate correlation of adaptability versus each
of the project management process outcomes stated above. Spearman’s
correlation co-efficient was chosen for this because of the ordinal
nature of the variables and its ability to provide information about
relationships in a wide range of circumstances.
3.2 The project sample.
The sampling criteria identified
fifteen IS project cases. The characteristics of the sample have been
compared below with the results of a national survey of nearly six
hundred IS project managers and projects undertaken by Sauer and
Cuthbertson (2003).
3.2.1 Time: predicted
completion date versus actual completion date.
The duration of the selected
projects ranged from six weeks to a year, with an average of five
months. Although the average time variance was three weeks late, four
projects exceeded the scheduled time scale by more than ten percent. The
national survey showed that approximately one third of projects took
less than six months; one third took between six months to one year, and
the balance took from one to five years. Therefore, the sample projects
were of a shorter duration than the norm but nevertheless can be
considered representative of shorter term projects.
3.2.2 Cost: budgeted cost of
the project versus actual cost of the project.
The cost of the sample projects
ranged between £25,000 to £1.5 million, with an average of £400,000 cost
and an average positive variance of around £28,000 (seven percent).
These figures are comparable to the results in the national sample. Two
projects were completed under budget, and two projects exceeded their
budget by more than fifteen percent. It was not possible to examine the
correlation between cost and duration because project costs included
other non-payroll items, such as expenditure on hardware and software
used to support the development of the application.
3.2.3 Quality: number of
support calls with in the first two months of live operation.
Over a two-month period the average
number of calls made to the help desk was fifteen and with a range from
three to fifty-five. Six projects received fewer than ten calls and
three projects received more than twenty calls. Although the highest
incidence of calls was associated with the most complex and expensive
system implemented within the sample period, there was no general
correlation between project duration, cost and number of calls. No
comparative statistics about quality were available from the large-scale
survey referred to above.
The conclusion was reached that the
sample was representative of the IS UK project experience and could be
used for the study.
3.3 IS project leaders.
Fifteen IS development project
leaders (ten males and five females) met the sampling requirements and
agreed to take part in the research. The average age of the participants
was thirty-eight years and the average length of service was four years.
However, two of the project leaders had worked for the company for over
ten years. These characteristics may be compared to the national survey
average of forty-one years of age and current employment of seven years.
Therefore the study sample included project leaders that were younger
and probably less experienced than the norm.
The mean adaptability score for the
fifteen project leaders was six out of twenty four maximum (Figure Two).
The highest adaptability score was positive twenty-one and the lowest
minus six. The dominant style was High Task - High Relationship. The
least popular leadership style was the Low Task -Low Relationship, which
included one leader. Only three of the participants recorded similar
scores across all quadrants: the optimal adaptability profile.

Figure 2: Distribution of Project
Leadership Styles.
3.4 IS Project Teams.
The evidence from the team member
questionnaires supported the idea that the leadership style affected
outcomes for eight projects, six of which had a positive affect and two
with negative influence. In another two projects the evidence was
contradictory. One team member said the leadership style positively
effected the time-scale, but had a negative affect on the budget. For
another project it was the opposite case: the individual felt that the
leadership style impacted negatively upon the schedule of the project,
which was completed late, but positively affected the cost of the
project, which was completed to the budget.
In the remaining five projects, the
team members felt that the leadership had no effect on the outcome of
the project. Interestingly, all these projects were late and over
budget.
Out of the six projects that were
on or under budget, analysis of team opinions indicated that leadership
had affected the conduct of the project. Ten team members felt that
quality was not affected by the style of leadership. The opinion of the
five other team members was that leadership had a positive affect on
quality of the final deliverables.

Figure 3: Project Leaders and
Project Outcomes.
4 Analysis of results.
4.1 Project leader
adaptability.
The results did not suggest a
correlation between leader’s age and his/her adaptability, nor between
the gender of the leader and adaptability. The failure to link
leadership to gender (in a given project situation) is consistent with a
previous study conducted by Cartwright and Gale (1995). However, the
data shows a weak correlation between experience and adaptability of the
project leader (at the ten-percent level). This result may be taken as a
tentative confirmation of the common sense view that experience allows a
repertoire of styles to be developed as the leader matures. This
facility seems to have little to do with formal project management
training. Those that were trained in project planning and control
techniques were not necessarily the most adaptable. Further work is
needed to explore whether or not current training practices are
producing good managers but poor leaders of IS projects!
4.2
Achievement of project management goals.
4.2.1 Meeting time and cost
objectives.
A linkage between all the project
leaders and the corresponding IS development projects was identified but
this was not statistically significant. However, when the one extreme
result where the project with the worst outcome and the corresponding
project leader was removed from the data set, the results showed
significance (at the five-percent level). Thus the evidence from this
limited study is that the attainment of cost and time goals is linked to
the extent to which an individual is able to modify her or his approach
to team leadership.
For the case study organisation,
the favourite mode of project leadership was that of High Task - High
Relationship focus. This result can be interpreted to suggest that in
the main, project teams have the intrinsic morale and motivation to do
well but possibly feel that they lack the knowledge, skills and
political backing (resources) to meet the objectives of the project.
The next most popular mode was the converse style – that is, Low Task -
High Relationship orientation. This occurs when the team perceives it is
capable to do the job but lacks the commitment to the project or
confidence about the project situation. There were far fewer instances
where the optimum condition applies (team are both able and willing) or
where a project had totally unmotivated and insecure staff. Given these
conclusions the following propositions are put forward for confirmation
or rejection through further research:
§ P1: Leadership style
adaptability can influence the chances of success, if the project is not
behind schedule and/or over-budget.
§ P2: Leadership style
adaptability cannot influence the chances of success, if the project is
behind schedule and/or over-budget.
4.2.2 Meeting quality
standards.
The study was not able to
demonstrate linkage of leadership with system quality. Perhaps this
result is not surprising, because the invisibility of software
deliverables makes this element of an IS project difficult to measure in
meaningful ways (Affoumado 1998). At the study site complete records
were kept of project time and costs, but there was no comparative base
of knowledge about the quality of project deliverables. Indeed, the
measurement of quality varied widely in form and content: the exigencies
of each project dictating what system components were quality-assured
and reworked. To address this problem with quality-in-development, the
study attempted to use quality-in-operation as the evaluative approach,
using the number of support calls as a surrogate for project process
quality. This approach was a failure for several reasons. Firstly, it
conflated the project success measures of outcomes with that of
management process. That is, in terms of Figure One, it confused the
horizontal and vertical perspectives. The second reason is that
operational system quality is an amalgam of technical elements
(functional quality) and how it is delivered to the users (service
quality) (Whyte and Bytheway 1996). To compound this problem, faults
sometimes emerge months after an apparently successful implementation.
The measurement period was probably too short to properly assess the
affects of process management on quality.

Figure 4: Project Situations,
Styles and Leadership Roles.
5 A situational model of IS project
leadership.
The case study data allows the
different leader-follower modes to be mapped to the situations for each
project at the case study site. The sample set of fifteen projects have
been divided into groups that reflect the balance between control of
resources and control of constraints, thus reflecting the project
leaders ability to manage risks to the project (Jiang 2000). The results
of the adaptability study can be developed into a simple framework
(Figure Four) that positions different leadership roles, depending upon
circumstances and context of the project (Tjosvold and Wong 2000). Each
quadrant has been labelled with a name reflecting the adaptive role
suggested for the leader in a particular project situation. The figures
shown in brackets are the number of projects (in the sample of fifteen)
that were judged fit a particular situation (I – IV) at the point in
time the leader-follower questionnaire was completed. The figure also
shows how the suggested categories correspond to the quadrants in the HB
model. The dimensions of the latter are drawn in grey and the quadrant
number (Figure Two) positioned in grey ovals.
§ Project Situation I –
Leader as Team Supporter.
This is ideal situation for a
project, so the role of the leader is to encourage continued
self-management by the team through delegation by the leader to the team
of virtually all of his or her task-related powers. The idea is that in
situations where the leader has high control of constraints and
resources, maintaining stability and harmony within the leader-team
relationship could be achieved through the provision of a good working
atmosphere.
This may be done through
enhancement of team social interactions and by removing irritating
elements in the working set up, including the physical environment and
unnecessary bureaucracy.
§ Project Situation II –
Leader as Team Coach.
When there are severe time
constraints upon the project, the temptation is to cut corners but an
adaptive IS project leader does the opposite. Not only by enforcing
working standards or policies, but also by organising the work in such a
way that tasks can be performed more quickly. The leader helps task
management by regularly summarising for the team the project situation,
clarifying direction, rapid adjudication of disagreements, through
development of collaborative teamwork and tactics for completing
development activities and by closely directing work to meet project
goals.
§ Project Situation III –
Leader as Team Therapist.
Where constraints e.g. the schedule
for the project, are perceived to be tolerable, relationships should be
tuned through development of confidence and resilience. The sharing of a
common vision and facilitating ways to improve personal performance
helps to bring a focus to this role. Team members have to be persuaded
by the leader that a good result is achievable, even though resources
are limited. The leader should adopt a role that includes the massaging
of egos (bruised or otherwise) so as to prepare individuals for the
project ‘game’ ahead.
§ Project Situation IV –
Leader as Team Captain.
This situation was observed in only
one project within the sample. This was the most difficult set of
circumstances encountered. The functionality of the product (which was a
web-based financial derivatives trading system) expanded beyond reason
but the business client was adamant about keeping to the original
implementation date. Furthermore, it was not easy to add further
developers and other specialists to the international team.
Recovery from a crisis situation
represents a singular opportunity for a heroic leader but the ‘captains’
role is really that of the iconoclast who takes power to break the
established barriers in the form of corporate and project-specific rules
and protocols. The actions need to be symbolic and practical. For
example, enabling the direct communication of junior team members with
senior figures in the client hierarchy, arranging the team to work in
shifts, acquiring temporary administrative support, negotiating extra
non-monetary rewards and/or cash bonuses and by fragmenting the project
plan into a weekly delivery of products. In this role, the project
leader has to be everywhere, doing tasks, directing others and
maintaining morale through the creation of clear and realistic project
expectations. However, this frenetic pace cannot be maintained for long
and it is not a desirable style for most projects.
6 Leadership and IS project success –
Some conclusions.
Leadership or, more realistically,
the lack thereof, is found in everyday life and all types of business
activity. However, because of their intensive nature, IS projects, in
particular, present an especially good laboratory for seeing the affects
of leadership with a clarity and immediacy that is often missing from
other environments.
6.1 Implications for
theory.
A limitation to this research is
that the focus is on the leader and critics may point to the potential
danger of over-emphasising the importance of the leadership to success,
with the consequent neglect of other key factors. That is, an individual
may be important but is he or she that important? Perhaps a more
realistic model is joint leadership, constituted from the shared
behaviours of the project manager and all other members of the team. If
this philosophy is accepted, further research would help to understand
how the general ‘character’ of the team also adapts to reflect changing
project contingencies (Kloppenborg and Petrick 1999).
A second issue is that the present
study investigated information systems development but IS activities
incorporate a variety of jobs: development teams might be a special
case. For example, Park and Harris (2000) found several team types
commonly associated with research and knowledge-intensive work. Applying
these ideas to IS/IT work-groups would mean there are three other forms
that might be investigated, other than IS (self-managed) project teams:
§ Intensive problem
solving – IS/IT technical specialists such as 2nd/3rd line support
§ Heterogeneous
cross-functional - mixed business and IS Joint Application Development (JAD)
or Rapid Application Development (RAD) groups
§ Highly directed - call
centre/operational first line or help desk teams.
Each type will have different
objectives and ideals, implemented in a range of structural
configurations, communications channels, external discretionary power
and patterns of internal influence. More work is needed to see if the
findings concerning style adaptability are also true for these forms of
IS/IT team.
This exploratory study is
supportive of situational style as an intuitively reasonable perspective
for understanding IS project leadership. Although it was developed over
three decades ago, the Hershey-Blanchard instrument is a practical tool
for evaluating adaptability. However, the evidence from the case study
indicates that a more complete understanding project leadership would be
developed thorough the addition of another role dimension, the
Cultural-Leader one (Hare 2003).
Table 1: Extension to the
Hershey-Blanchard Instrument.
|
Leadership
(role) |
Interactions
(with followers) |
Affect
(on Project) |
HB Instrument
Dimension |
|
Worker-Leader |
competence, power, knowledge |
goal attainment |
task
orientation |
|
Personal- Leader |
trust, friendship, fidelity, empathy |
team integration |
relationship orientation |
|
Cultural-Leader |
vision, norms, shared values |
contextual
fit |
not covered at present |
If the Hershey-Blanchard instrument
were developed to incorporate a third dimension corresponding, to Hare’s
Cultural-Leader role (Table One), then the instrument would then be able
to evaluate the three macro factors of managerial leadership,
transactional transformational and situational, suggested by Flanagan
and Thompson (1993). Adaptability scores would not be mapped to a
quadrant (Figure Four) but rather to a location within a cube enabling
some further alignments to be made with the situated styles of executive
leaders identified by Goleman (2000).
The third area where more research
is needed is the assessment of leadership influence upon the attainment
of project quality targets. If this were accomplished, it may then be
possible to establish the HB instrument as an integrated approach for
evaluating the social and process-related aspects of project management.
There is likely to a linkage here between the former, which is
constituted from trust, commitment and efficacy, and the latter that can
be measured by time, cost and quality. Some interesting research could
be carried out to see if these two ‘iron triangles’ are fully congruent
or not.
6.2 Lessons for practice.
The most important ingredient
defining the relationship between people in an IT project group is the
nature and frequency of knowledge-based and affective interactions. The
adaptive project leader is one who can dynamically and intuitively
reconfigure the communications structures depending upon the exigencies
of the IT project to meet speed, quality, stakeholder satisfaction etc.
In the context of seeking adaptable individuals, there are two
circumstances where the HB instrument might be employed, to improve
organisational activities that Proehl (1996 p. 9) suggests are often
done in ‘haphazard ways.’ Firstly, to help with the selection of
individuals to lead IS projects. Candidates with a high adaptability
will likely be more successful than those with a low adaptability score.
The second use would be for assessing the affect of training upon the
project leader. However, this presupposes that leaders can be trained (Wateridge
1997) and perhaps a more appropriate application, is for evaluating the
success of more tailored forms of personal development, such as job
rotation and mentoring.
Finally, although an IS project may
be viewed as an open system, it is a metastable environment that can
rapidly and sometimes catastrophically tip from state to another. In
this context, a successful IS project leader is a person who, based on
the changes to the project situation, can dynamically reshape his or her
role to get the best from all members of the team.
7 Acknowledgement
The authors would like express
thanks to Michael Byrne for undertaking the survey work and completing
the statistical analysis.
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